Entries by Chief Fish Fryer

The Present Day

So far in this series, we’ve dealt with the evolution of marketing from the nineteenth century up until the new millennium. But what state is the world of marketing in right now? And what developments can we expect in the future? In this final piece, we’ll take a peek into that future, and discover how […]

In The Beginning…

It’s very easy to take marketing for granted. After all, we’re faced with it almost constantly throughout our daily lives, whether it’s ads on TV, direct mail through our letterboxes, or via the internet. However, have you ever stopped to wonder about how all these different marketing methods have developed? In this series, we’ll be […]

What’s New on Social Media in 2017

It is one of the most powerful tools for businesses ever invented. Social media has transformed how we market ourselves and, for SMEs on limited budgets in particular, it’s an invaluable platform to set out a brand and sell a product or service. Things are changing, however. Reaching customers is becoming more and more nuanced. […]

How to Save Time on Social Media

Cost effective to use and with potential access to hundreds of thousands of customers, social media is one of the most powerful marketing tools around today. Get it right and you can bring your brand and potential customers together in a way that boosts sales, creates loyalty and puts you way ahead of your competitors. […]

Marketing Today: The Power Tools That Help SMEs Succeed

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with […]