Which Social Media Sites Should You Be Utilising the Most?

If you want to get on social media but you have no idea what sites you should be using, then you know that you have come to the right place. Here you can find out whatever you need to know about social media, as well as getting the information you need to decide which sites you should be focusing on the most.

Narrow Down your Choices

There are so many social media platforms out there and this gives everyone the chance to connect with one another. People can share their similar hobbies, their interests and more online. The point is that there are so many sites out there and if you try and focus on them all then you won’t get anywhere fast. You need to try and focus on the sites that are going to give you the most traffic, and the top ones include LinkedIn, Pinterest, Instagram, Twitter and then Facebook.

Defining your Goals

There are so many benefits to choosing your own social media site. It is however important that you know your goals before you make that decision. The objectives that you have will help you to define what platform you need to use, and it will also define the content that you need to create as well. Social media can help you to improve your offerings. For example, if you are on Facebook then this can help you to converse with your customers and it can also help you to talk and relate to them on a personal level. It is also by far the best platform for you to resolve complaints on.

Twitter, on the other hand, is ideal for boosting your brand awareness and it can also help you to reach out to new people. Pinterest is great at advertising products if you have HD or quirky images, and as they say, a picture can speak a thousand words.

Focus on your Audience Channels

The point of social media is to try and put you in contact with the audience that is most suited to your needs. It’s not advisable for you to choose a platform that none of your customers use. If you know that a lot of your customers are on Facebook right now then this should be your starting point. If you are not sure where your customers are then there are a couple of things that you can do to find out this information. One of the best ways would be for you to conduct a customer survey. You need to try and ask questions such as what social sites they use and even what influencers they like to follow as well. By doing this, you can find out where your efforts would be best channelled and this can save you hours of time and thousands in cash.

Of course, there are so many things that you can do when you have the power of social media by your side, and by taking the right steps, you can be sure to boost your business exposure, your profit and your customer trust.

Let’s team up today, and show you just how effective that consistent approach to marketing can be!

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Social Media Content Ideas that will Build your Brand

If you have a social media page for your brand then you will understand how important it is for you to keep it current and updated at all times. This is easier said than done, but here are some helpful tips that will get you started.

Create a Series

If you want your social media presence to feel like a series of scheduled posts instead of random pieces of content here and there then series posts are a great idea. Start a series that will help you to interact with your fans on a regular basis, and you will soon be reaping the rewards. Consider having a series that covers a topic every week, or cover one big topic over the space of several weeks. If you are able to grab the attention of your audience one week, you can almost guarantee that they will want to read your posts the next week as well.

Run a Contest

People love freebies. It’s as simple as that, and by running the occasional contest, you can be sure to take advantage of this social media tool. You could ask people to share your post in order to be in with the chance of winning, or you could even ask them to post their own creative status using a hashtag of your choosing. Hashtags are the simplest way of you keeping track who has entered your contest and it won’t cost you at all to monitor this. You don’t need to run contests on a weekly basis, once a month is a great starting point, and the social media value that you get in return will be well-worth losing something from your inventory.

Host an AMA

AMA stands for Ask Me Anything. It is a fantastic way for you to really get to know your customers and it also gives them the chance to get to know you as well. This is ideal if you have overcome quite a few obstacles to get to where you are and it is also great if you want to show off your personal side. On top of this, it is very easy for you to raise awareness of your brand without being overly pushy about it. If you have a large team working with you then give each team member the chance to cover their own AMA.

Social Media Takeovers

Sometimes it helps to inject a new lease of life into your social media page. Social takeovers are the best way for you to do this. The idea is that you give someone else complete control over your page and this is usually done for a full day. When you do this, make sure that you give someone of interest control. This could be a local celebrity, someone who is an influencer in your area or even people who would be relevant to your industry. For example, if you run a restaurant, get a chef to take over, or even your waiter. This is a great way for you to really spark your customer interest.

Let’s team up today, and show you just how effective that consistent approach to marketing can be!

Click here to book a meeting.

Are You Regular?

Nowadays, nearly every business has some sort of social media presence. The rise of social media has become impossible to ignore, and for that reason, most businesses make use of digital marketing in some way. However, what they aren’t doing is putting in the long-term effort necessary to achieve the best results. They’ll create profiles, post content regularly for perhaps a month or so at most, and then… nothing. That initial stream of content will trickle to a halt, and the profiles will lie dormant, aside from the odd post when the marketing team remember that they exist. Small-to-medium sized businesses tend to be the most guilty of this, since many of them simply won’t have the time to dedicate to large-scale social media campaigns. They assume that to get the most out of social media, they need to make a big splash with massive ideas and campaigns. But in reality, there’s one key factor that most businesses miss out on when it comes to social media, and marketing in general: consistency.

If you want to achieve anything in life, then you need to keep working at it. That’s true for so many things, from putting in time at the gym every day, to keeping your teeth clean and healthy by brushing them regularly. So, naturally, the same thing goes for your marketing. If you only go to the gym once a month, then all the effort in the world will go to waste- you aren’t being consistent enough to achieve real results. That’s true for marketing, too- your customers are much more likely to remember you if they hear from you regularly than if you only put out content once in a blue moon. Makes sense, right? So how come so few companies actually put this method into practice?

The reason is, most businesses think that when it comes to marketing, it’s intensity that counts the most. They believe that only huge marketing campaigns have any hope of success, and so that’s what they focus their time and resources on. Except there’s a problem here- most smaller businesses won’t have the money to keep this approach up for very long. Intensity does bring short-term results, but it’s an expensive attitude to take, and it simply doesn’t fit in with any long-term marketing strategies. Whether it’s social media marketing or other outlets, you need to ensure that there’s a method behind your marketing, and that’s only possible if you’re committed to being consistent.

Not only does consistency with your digital marketing deliver greater results and brand awareness over the long term, it also takes a lot of the pressure off you with creating content, too. Instead of feeling like you have to change the world with every single thing you post, you can take a gentler, more relaxed approach. For instance, one lengthy blog post might provide readers with a lot of information, but it leaves you in a bit of a rut with where to go next. What’s more, in today’s age of the smartphone, we have so many different options open to us that it can be difficult for the average reader to stay focused on something so long. So, not only does that intense, content-heavy post sap your creative juices and lead to a long period of radio silence, it’s also an extremely ineffective way to reach your target audience.

Let’s contrast that with a series of shorter articles that you post on social media over a long period of time. When added together, they may well contain the same amount of information as that longer piece in our last example. However, breaking it up into chunks makes the content a lot easier for your audience to digest, so they’ll come away from it feeling like they’ve learned something of value. They’ll also be hungry for more, and that’s where the other main advantage of consistency over intensity comes into place. Giving your audience regular updates and articles will gradually train them to expect this content from you, and they’ll turn into a loyal core audience who genuinely want to stay up-to-date with your content. The more engaged they are with you, then the more likely they will be to share your content to their own profiles- helping you to reach a larger audience, and saving you money on promoting your posts non-organically.

Of course, there’s no one-size-fits-all approach when it comes to digital marketing, since every company is different. However, when you’ve worked out what method best suits your business, then don’t make the same mistakes as everyone else. Remember that to keep hold of your audience, you have to keep offering them something, and ensure that you’re staying regular with your marketing. That’s not to say that you should compromise on quality and just put out any old rubbish so long as it’s to a schedule, but consistent content is the only way to get real results when it comes to digital marketing.

Of course, it can be tricky to keep coming up with high-quality content on a regular basis, especially if your day-to-day work takes up a lot of your time. That’s why it’s a smart idea to team up with a dedicated marketing team to take care of things for you- and luckily for you, we’re always happy to help new customers! I Want Fish And Chips are on hand to provide your business with the consistent, effective marketing materials and social media content that you need to thrive. We’ll work hard to come up with content that builds a real buzz around your business, and by sticking to a regular schedule, you’ll soon have that crucial loyal following hanging on your every post.

 

Let’s team up today, and show you just how effective that consistent approach to marketing can be!

Click here to book a meeting.

Why Facebook Algorithm Changes Matter for Branding

For years, Facebook has been on a pathway of constant change and alteration. While most people don’t really pay attention to the big changes taking place, these changes have a major impact on marketing. While the majority of changes don’t really matter to the average user, if you use Facebook for marketing and brand management, it might be time to look at these new changes. Announced in mid-January, these changes will play a major role in helping to “prioritize content” – meaning that we’re more likely to see social-fed media instead of branded and marketing-related content.

Unfortunately, Facebook has admitted that this is going to require marketers to really up their game if they still want to see Facebook as a viable marketing avenue. Don’t start adjusting your tie in fear just yet, though; these algorithmic changes might be concerning, but it’s not a death knell – yet.

These changes will begin to see a massive downturn in your reach – it’s true, sorry. What you are bringing at the moment in terms of attention is going to drastically drop down as these new services roll out across the board. With the implication being that most people will spend less time on the social media platform now, too, you’ll need to really work extra hard to grab their attention and get them to stick around.

Let’s take a look at how you can make sure all that time spent on social media hasn’t been in vain.

The first and arguably most important piece of advice we can offer you is quite simply DO NOT PANIC. Yes, we know you might be freaked out about these changes; stories are already rife of people losing out on large volumes of social media visibility. Interactions and impressions are way down, and some local businesses are fearing for their entire future.

That’s obviously scary, we know that. What you need to do, then, is try your best to start creating engaging content. The more content that you can produce that elicits people to take action and respond, share etc. is more likely to still be seen by the majority of followers.

According to Zuckerberg himself, you need to appreciate that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

So, that’s pretty standard stuff: the more interaction you can get, the better. Don’t, though, go down the route of trying to be inflammatory to get a reaction and ‘hits’. It’s not about being a troll to try and get people reacting; it’s about getting people interacting in a more positive manner, broadly.

Be more question-friendly. Instead of making clear statements, make the statement and then ask people what they think about the content. Think about how you get your friends and social circle in real life to react when you talk to them in person; adapt that into your social media game and you can help to mitigate the potential for damage to your online profile.

Don’t just post trash like “LIKE AND SHARE IF YOU THINK THIS DOG IS COOL!” as Facebook is crushing this kind of faux-engagement.

One useful feature that savvy pages will be able to make the most of is the powerful feature that allows for “See First” news feed content. Basically, Facebook users can choose the pages they love most so that they can see their content and features first and foremost.

If you want to make sure that this is the case, then do yourself a favour and encourage as many first views as you can. Remind users of this feature every now and then, but don’t be overly spammy or pushy about it.

And now on to what you probably already expected: Facebook wants you to spend more to maintain the same level of interaction that you have now. While this is a bit of a kick in the teeth, it’s a necessity. If you want to maintain your present visibility, then you will need to up your advertising budget.

For companies with cash to burn and the time needed to invest in this manner, you should have no issues doing this. If you are running a normal Facebook page without a limitless budget, though, that might not be possible. Instead you need to be more savvy with your engagement to create a relationship with the reader.

The challenges are quite pronounced and will certainly make a lot of people question just how much they want to use Facebook for marketing in the future. However, if you are happy to up your investment into content advertising or you are happy to get more savvy with engagement, you should be able to mitigate such problems.

From making more live video content via Facebook Live to simply spending more money per month advertising, you have options open to you. It may be more time consuming, but if you want to keep using it alongside these new algorithmic changes you’ll need to get used to the change.

There’s a major challenge ahead: will you be ready to meet it head on? Click here to book a meeting and discuss your digital marketing needs.

The Present Day

So far in this series, we’ve dealt with the evolution of marketing from the nineteenth century up until the new millennium. But what state is the world of marketing in right now? And what developments can we expect in the future? In this final piece, we’ll take a peek into that future, and discover how marketers are using a unique blend of old and new approaches to capture the attention of a new generation.

Those who said that social media was just a fad that would soon pass must be kicking themselves right now. Instead, it’s gone from strength to strength, and nowadays the whole world is more connected than ever before. Over a billion people are now on Facebook, and they, along with other social media companies like Twitter, have made it simple to pay for an ad and reach a pre-determined number of people, allowing small and large companies alike to stick to their marketing budget and get the results that they need to succeed.

The Present day - the history of marketing

While the scope of marketing has gotten bigger and bigger as time goes on, the actual mediums through which people are exposed to that marketing have shrunk from billboards to TV and computer screens. Now, ads can be delivered straight to your pocket via mobile phones. From pop ups on the latest apps to adverts that play in between Snapchat stories, there are now more ways than ever to reach out to people with a message. And people are using that technology more and more, meaning marketing is in a great position to influence people.

The Present day - the history of marketing mobile

That’s not to say that older marketing methods don’t still have a place in today’s world. In fact, some research puts direct mail slightly ahead of email marketing in terms of how likely it is to influence people. In an increasingly digital world, you’d be surprised just how many people out there prefer a physical, analogue approach to things. You only have to look at the resurgence in popularity of vinyl records to see that there’s still something about physical objects that attracts people over cold, hard digital. It’s simple to just delete an email without even looking at it, but people need to at least pick up a piece of direct mail before throwing it away- making it easier for advertisers to catch their eye.

Another form of marketing experiencing a renaissance in popularity is product placement. TV shows and films have always been willing to include brand-name products for the right price. However, as the video game industry continues to grow- with an estimated worth of over $100 billion in 2017- advertisers have started to branch out into this more modern medium. Back in 2004, the amount that companies spent on product placement was a pretty modest $34 million. By 2016, though, that figure had increased to a whopping $7.2 billion. At the same time, with social media being so popular, so-called “influencers” are also being paid to promote certain brands and products via their accounts, reaching out to a vast, ready-made audience.

The Present day - the history of marketing tv and gaming

So, what can we expect from marketing in the future? Well, there’s one big technology that’s starting to emerge right now, and that’s virtual reality. While it’s still in its early stages, VR looks set to finally take off in the next few years as it becomes more accessible and affordable. Naturally, you can expect marketing firms to take advantage of that popularity, and come up with a whole new way of reaching out to consumers. Imagine not just looking at an ad, but actually being inside it! Marketing has always thrived on novelty, since people are naturally attracted to new things. VR is a great way of achieving that, since it’s a completely untapped area.

The Present day - the history of marketing virtual reality

By always staying at the forefront of technology, while still understanding how older approaches fit in with today’s world, marketing has evolved and adapted over the years. In just a few decades, marketing has completely transformed into a whole new beast. Whatever’s around the corner, you can be sure that the industry will adapt.

The 90’s, The 00’s and The Rise of The Internet

Last time in this series, we looked at how marketing carved out a brave new world for itself in the 80’s. This time around, we’ll be exploring the ways in which marketing approaches changed during the 90’s and 00’s- and how the internet turned everything on its head.

During the 90’s, the world faced its biggest cultural revolution since the invention of the printing press- the internet. With more and more people getting online and discovering the world wide web, people became connected in a whole new way. Now, instead of the regular post, people were using email to communicate- and that presented a huge opportunity for businesses. By getting people to sign up to mailing lists, companies could send out ads and information about special offers, all for free. That prospect was a little too tantalizing for some marketers, though, and it led to the development of so-called “spam” email- unsolicited messages that simply took up space in people’s inboxes.

In 1998, the world of marketing was turned on its head with the launch of Google. Before then, search engines weren’t really a thing, and if you wanted to get to a certain page, you either needed the URL or a link to it. Mass email was always an option to reach out to people, but many people were wary of spam in these early days of the internet. Now, though, consumers could easily find what they needed with just a few clicks- which naturally led to all sorts of companies vying for the top spots in search results. Search Engine Optimisation and paid search ads quickly became the norm for businesses that want to succeed.

The 90’s, The 00’s and The Rise of The Internet - the history of marketing Google

Throughout the 00’s and into today, social media has become the king of the internet. It’s now the main way that people get information online, with hundreds of millions of us catching up on our newsfeeds every single day. Sites like Facebook have gone from small pet projects only intended for a select audience to huge, world-conquering corporations. The reason why social media platforms like Twitter and Facebook are so important for marketing is because it’s incredibly easy to not just reach out to people, but to create a two-way relationship. Consumers can now talk back, and that lets businesses listen to their comments and tailor their approach accordingly.

Meanwhile, in 2005, YouTube launched, totally transforming the way that people accessed content online. Instead of paying for extra bandwidth to host videos on their own sites, there was now a handy place where anyone could upload their videos to be seen by the whole world- all for free! It wasn’t long before companies started to take advantage of that by launching quirky video ad campaigns designed to go viral. On top of this, companies started to launch dedicated sites for ad campaigns which, like guerilla marketing, spread through word-of-mouth. One notable example of this was Burger King’s “Subservient Chicken”. By visiting the site, users could give the chicken (played by an actor in a costume) commands to follow. Originally intended to promote a single new product, the chicken was a runaway success, and the site ran for over three years.

There’s no doubt about just how much the rise of the internet during this time changed the face of marketing. In just a short space of time, things had moved on from mimicking traditional advertising in a digital form, to coming up with brand new ways of capturing the public’s imagination. Things were moving fast- and in our next and final piece in this series, we’ll take a look at the state of the marketing world today, and what we can expect to see in the near future.

It Was Acceptable In The 80’s

During the 80’s, it seemed like technology was everywhere. From the rise of the PC and Apple making computers cool, to bands on the radio drenching their sound in synths, things were moving forward fast. Of course, the world of marketing had its finger on the pulse of the era, and it was during the 80’s that advertising started to go digital. Electronic databases made it simple to reach out to existing customers and attract new ones with tempting deals. This also led to the development of “relationship marketing”, where companies provide customers with information that’s specifically relevant to them. Now, instead of giving everyone the same message, marketing could now be tweaked, making it a lot easier to reel in leads.

It was acceptable in the 80's - the history of marketing computer

It was also during the 80’s that companies started thinking bigger when it came to ads. One of the most famous adverts in history, Apple’s “1984”, was the brainchild of Hollywood director Ridley Scott, and cost almost a million dollars just to make. With a distinctive sci-fi feel that captured the feeling of the era, while also showing the Apple Mac as something futuristic and cool, the ad became an instant sensation. Despite being broadcast nationally only once, during the Super Bowl, it became such a talking point that news broadcasts even included clips of it that night- generating millions of dollars’ worth of free publicity for Apple. Just as Michael Jackson was pushing the boundaries of what music videos could be, now the marketing world was starting to think big, too.

With big corporations now regularly spending millions on ad campaigns, smaller companies needed a way of keeping up without blowing their budget. In 1984, Jay Conrad Levinson came up with a solution- guerilla marketing. In his book of the same name, he put forward a type of advertising based on the guerilla warfare used by small-scale armies to take on bigger enemies- by using everything at their disposal. By using these same sorts of tactics, and thinking outside the box, Levinson saw a way for small businesses to capture the minds of consumers without spending a lot of money. Guerilla marketing relies on creating a social buzz around a campaign, and relying on word-of-mouth to spread your message. Not only does it save a fortune compared to big-budget campaigns, but Levinson also saw it as a way of reaching out to a public tired of bland, boring print and radio ads. From art installations and spray-painted slogans to zany stunts like having people tattoo logos on their faces, all bets were off when it came to where companies would turn next for guerilla marketing.

It was acceptable in the 80's - the history of marketing radio

While the possibilities grew, so did the number of people who could put together their own marketing materials. With desktop publishing becoming commonplace, anyone with enough computer savvy and creative skills could put together a strong marketing campaign with real results. No longer was marketing something that only big corporations could afford- thanks to a wealth of smaller ad agencies, the 80’s marked a huge change in just how accessible marketing was to the average business. Businesses could even create their own marketing materials from scratch, making advertising a whole lot more democratic.

So, the 1980’s were a time of great change for the marketing world. At one end of the spectrum, big corporations were spending unprecedented amounts on campaigns designed to wow the public. At the other end, those without a big budget to spend were coming up with innovative new approaches that worked through word-of-mouth. However, everything was about to change with the advent of the internet- and next time, we’ll take a look at just what impact this had on how businesses looked at advertising.