Are You Regular?

Nowadays, nearly every business has some sort of social media presence. The rise of social media has become impossible to ignore, and for that reason, most businesses make use of digital marketing in some way. However, what they aren’t doing is putting in the long-term effort necessary to achieve the best results. They’ll create profiles, post content regularly for perhaps a month or so at most, and then… nothing. That initial stream of content will trickle to a halt, and the profiles will lie dormant, aside from the odd post when the marketing team remember that they exist. Small-to-medium sized businesses tend to be the most guilty of this, since many of them simply won’t have the time to dedicate to large-scale social media campaigns. They assume that to get the most out of social media, they need to make a big splash with massive ideas and campaigns. But in reality, there’s one key factor that most businesses miss out on when it comes to social media, and marketing in general: consistency.

If you want to achieve anything in life, then you need to keep working at it. That’s true for so many things, from putting in time at the gym every day, to keeping your teeth clean and healthy by brushing them regularly. So, naturally, the same thing goes for your marketing. If you only go to the gym once a month, then all the effort in the world will go to waste- you aren’t being consistent enough to achieve real results. That’s true for marketing, too- your customers are much more likely to remember you if they hear from you regularly than if you only put out content once in a blue moon. Makes sense, right? So how come so few companies actually put this method into practice?

The reason is, most businesses think that when it comes to marketing, it’s intensity that counts the most. They believe that only huge marketing campaigns have any hope of success, and so that’s what they focus their time and resources on. Except there’s a problem here- most smaller businesses won’t have the money to keep this approach up for very long. Intensity does bring short-term results, but it’s an expensive attitude to take, and it simply doesn’t fit in with any long-term marketing strategies. Whether it’s social media marketing or other outlets, you need to ensure that there’s a method behind your marketing, and that’s only possible if you’re committed to being consistent.

Not only does consistency with your digital marketing deliver greater results and brand awareness over the long term, it also takes a lot of the pressure off you with creating content, too. Instead of feeling like you have to change the world with every single thing you post, you can take a gentler, more relaxed approach. For instance, one lengthy blog post might provide readers with a lot of information, but it leaves you in a bit of a rut with where to go next. What’s more, in today’s age of the smartphone, we have so many different options open to us that it can be difficult for the average reader to stay focused on something so long. So, not only does that intense, content-heavy post sap your creative juices and lead to a long period of radio silence, it’s also an extremely ineffective way to reach your target audience.

Let’s contrast that with a series of shorter articles that you post on social media over a long period of time. When added together, they may well contain the same amount of information as that longer piece in our last example. However, breaking it up into chunks makes the content a lot easier for your audience to digest, so they’ll come away from it feeling like they’ve learned something of value. They’ll also be hungry for more, and that’s where the other main advantage of consistency over intensity comes into place. Giving your audience regular updates and articles will gradually train them to expect this content from you, and they’ll turn into a loyal core audience who genuinely want to stay up-to-date with your content. The more engaged they are with you, then the more likely they will be to share your content to their own profiles- helping you to reach a larger audience, and saving you money on promoting your posts non-organically.

Of course, there’s no one-size-fits-all approach when it comes to digital marketing, since every company is different. However, when you’ve worked out what method best suits your business, then don’t make the same mistakes as everyone else. Remember that to keep hold of your audience, you have to keep offering them something, and ensure that you’re staying regular with your marketing. That’s not to say that you should compromise on quality and just put out any old rubbish so long as it’s to a schedule, but consistent content is the only way to get real results when it comes to digital marketing.

Of course, it can be tricky to keep coming up with high-quality content on a regular basis, especially if your day-to-day work takes up a lot of your time. That’s why it’s a smart idea to team up with a dedicated marketing team to take care of things for you- and luckily for you, we’re always happy to help new customers! I Want Fish And Chips are on hand to provide your business with the consistent, effective marketing materials and social media content that you need to thrive. We’ll work hard to come up with content that builds a real buzz around your business, and by sticking to a regular schedule, you’ll soon have that crucial loyal following hanging on your every post.

 

Let’s team up today, and show you just how effective that consistent approach to marketing can be!

Click here to book a meeting.

Is 2018 The Return of the Tweet?

Over the last few years, in the political spectrum, sporting world and just about every aspect of life, we’ve come to appreciate being wrong. Let’s face it; who would have called all of the crazy events we’ve seen in the last few years taking place?

From media stars becoming political powerhouses to minnows winning championships, the last few years have taught us that conventional wisdom has rarely been more incorrect. For example, in the last few years you’ve likely seen people chiselling gravestones to lay to rest social media giant, Twitter. 2017 was full of people bouncing with joy that Twitter was on a perpetual slide. It became a site that people were very happy to jump on top of, yet rumours of its demise have been greatly exaggerated.

Those denouncing it as just the home of political bots and outspoken rants about football have quickly come to realise that, in 2018, we might be seeing a glorious revival of Twitter. Not only is Twitter beginning to become much more open to investment from those who want to utilize its unique reach, but the platform is attracting just the right sort of people: advertisers.

Now, Twitter users, prepare for the bad news. You won’t just be seeing retweets from your favourite and least favourite people in the media, you’ll be seeing a lot more advertising. Because of the model of Twitter in the first place, it’s never really been as ad-friendly as other social media platforms. Money talks, of course, so that has seen Twitter take a bit of a kicking in the last few years as advertisers coined it in elsewhere.

2018, though, looks to be the year that this comes to an end. The outlook is quickly becoming far more positive for Twitter, with most investors as positive about Twitter as they have been in some time.

People hate monopolies and duopolies, and it appears like Twitter might be about to benefit from that hatred of anti-competition. So, we expect to see Twitter continue to grow as people look for investments outside of the ‘Big Two’ and try to diversify a marketplace that was all about diversity.

While we aren’t quite ready to say that Twitter is a massive investment opportunity that you must make the most of, it’s a fairly massive improvement from the bleak prognosis of this time last year. As more people begin to make the most of its numerous positive points, we’re much more likely to see the site continue to improve and grow for the right reasons.

Not sure where to start when looking at social media investment? Click here to book a meeting and discuss your digital marketing needs.

Why Facebook Algorithm Changes Matter for Branding

For years, Facebook has been on a pathway of constant change and alteration. While most people don’t really pay attention to the big changes taking place, these changes have a major impact on marketing. While the majority of changes don’t really matter to the average user, if you use Facebook for marketing and brand management, it might be time to look at these new changes. Announced in mid-January, these changes will play a major role in helping to “prioritize content” – meaning that we’re more likely to see social-fed media instead of branded and marketing-related content.

Unfortunately, Facebook has admitted that this is going to require marketers to really up their game if they still want to see Facebook as a viable marketing avenue. Don’t start adjusting your tie in fear just yet, though; these algorithmic changes might be concerning, but it’s not a death knell – yet.

These changes will begin to see a massive downturn in your reach – it’s true, sorry. What you are bringing at the moment in terms of attention is going to drastically drop down as these new services roll out across the board. With the implication being that most people will spend less time on the social media platform now, too, you’ll need to really work extra hard to grab their attention and get them to stick around.

Let’s take a look at how you can make sure all that time spent on social media hasn’t been in vain.

The first and arguably most important piece of advice we can offer you is quite simply DO NOT PANIC. Yes, we know you might be freaked out about these changes; stories are already rife of people losing out on large volumes of social media visibility. Interactions and impressions are way down, and some local businesses are fearing for their entire future.

That’s obviously scary, we know that. What you need to do, then, is try your best to start creating engaging content. The more content that you can produce that elicits people to take action and respond, share etc. is more likely to still be seen by the majority of followers.

According to Zuckerberg himself, you need to appreciate that “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

So, that’s pretty standard stuff: the more interaction you can get, the better. Don’t, though, go down the route of trying to be inflammatory to get a reaction and ‘hits’. It’s not about being a troll to try and get people reacting; it’s about getting people interacting in a more positive manner, broadly.

Be more question-friendly. Instead of making clear statements, make the statement and then ask people what they think about the content. Think about how you get your friends and social circle in real life to react when you talk to them in person; adapt that into your social media game and you can help to mitigate the potential for damage to your online profile.

Don’t just post trash like “LIKE AND SHARE IF YOU THINK THIS DOG IS COOL!” as Facebook is crushing this kind of faux-engagement.

One useful feature that savvy pages will be able to make the most of is the powerful feature that allows for “See First” news feed content. Basically, Facebook users can choose the pages they love most so that they can see their content and features first and foremost.

If you want to make sure that this is the case, then do yourself a favour and encourage as many first views as you can. Remind users of this feature every now and then, but don’t be overly spammy or pushy about it.

And now on to what you probably already expected: Facebook wants you to spend more to maintain the same level of interaction that you have now. While this is a bit of a kick in the teeth, it’s a necessity. If you want to maintain your present visibility, then you will need to up your advertising budget.

For companies with cash to burn and the time needed to invest in this manner, you should have no issues doing this. If you are running a normal Facebook page without a limitless budget, though, that might not be possible. Instead you need to be more savvy with your engagement to create a relationship with the reader.

The challenges are quite pronounced and will certainly make a lot of people question just how much they want to use Facebook for marketing in the future. However, if you are happy to up your investment into content advertising or you are happy to get more savvy with engagement, you should be able to mitigate such problems.

From making more live video content via Facebook Live to simply spending more money per month advertising, you have options open to you. It may be more time consuming, but if you want to keep using it alongside these new algorithmic changes you’ll need to get used to the change.

There’s a major challenge ahead: will you be ready to meet it head on? Click here to book a meeting and discuss your digital marketing needs.

In The Beginning…

It’s very easy to take marketing for granted. After all, we’re faced with it almost constantly throughout our daily lives, whether it’s ads on TV, direct mail through our letterboxes, or via the internet. However, have you ever stopped to wonder about how all these different marketing methods have developed? In this series, we’ll be taking a look at how marketing has evolved over the years, and how the world of marketing has always been quick to adopt new approaches and technologies to help savvy businesses stay ahead of the game.

In the beginning - the history of marketing trademarks

You might think that spam is something that only originated with email, but in fact it goes back a lot further. In fact, in 1864 a group of British politicians were sent an “urgent” message by telegram that turned out to be an advertisement for a local dental practice. From this simple example of a company trying its luck in getting a little extra publicity, a whole new approach to marketing was born!

Another important development in marketing during the nineteenth century was the use of trademarks as a marketing tool. Unlike patents, which protect inventors from having their creations stolen, trademarks deal specifically with marketing- usually with logos, product names, and so on. The creation of trademark law was a huge step forward for marketing, as it encourages businesses to do something to mark themselves out from the competition. Now, as well as advertisements, the product or company itself could be made a key part of marketing. The first ever trademark in the UK was issued to the Bass Brewery in 1876, for their distinctive triangle logo.

By the turn of the twentieth century, it became clear that marketing was a hugely powerful tool in the business world, and one that no company could afford to miss out on. “Business” now took on a whole new meaning, as companies competed with each other to capture the hearts and minds of their customers. To help train up a new generation of marketing gurus, the University of Pennsylvania was the first institution to offer a dedicated marketing course in 1905, entitled “The Marketing of Products”. The concept caught on, and within just three years the Harvard Business School opened in 1908. Now it was official- marketing was an integral part of business, and those who couldn’t keep up were doomed to failure.

In the beginning - the history of marketing type writer

Marketing has always been quick to adopt new technology, from the earliest radio ads in 1922 to TV advertising in 1941. That also included telemarketing, which started to crop up in the 1950s as more people started to get their own phone lines. While they might be annoying, there’s no doubt that telemarketing calls generate a huge amount of revenue every day- and the fact that it’s still going strong after over 60 years shows that older forms of marketing still have a place in an increasingly digital world.

In the beginning - the history of marketing telesales

Up until the middle of the twentieth century, marketing still used the same old tried and tested approaches, albeit using the latest technology available to deliver their message. By the tail-end of the 1980’s, though, it was clear that a change had to come, as the public started to get tired of the way they were exposed to marketing. Next time, we’ll look at how the 80’s gave businesses big and small some brand new ways of reaching out to the public- and making advertising a bit more fun!

I have over 11 years of experience in marketing and have had experience working across the ever-changing marketing approaches. If you would like to discuss your marketing CLICK HERE to arrange a meeting (if you sign up with us mentioning this article you will get a FREE blog article every month for the duration of your campaign)

What’s New on Social Media in 2017

It is one of the most powerful tools for businesses ever invented. Social media has transformed how we market ourselves and, for SMEs on limited budgets in particular, it’s an invaluable platform to set out a brand and sell a product or service.

Things are changing, however. Reaching customers is becoming more and more nuanced. Here are just some of the changes that are happening this year and are important if you want your business to succeed on social media.

  1. Social Messaging for Beginners

Forget standard Facebook and Twitter timelines. Millennials want the personal approach. Businesses are starting to engage on platforms such as WhatsApp, WeChat, Facebook Messenger and Viber.

Why? Evidence is beginning to show that users are loyal to a greater degree with brands that engage directly on these platforms. How are businesses doing this? Many are linking their ads on social media to chat windows which means users can engage directly with a brand and get the personal touch. It’s more labour intensive but it could also be a lot more profitable too.

  1. Live Feeds

They’ve taken a while to gain popularity but live feeds are starting to become an integral part of social media platforms, including Facebook. Across the provision, social media live streaming is growing and creating more engagement than standard marketing practices. Millennials are one major demographic who are attracted to live video feeds and sharing the right kind of content is going to be the challenge of 2017 for many businesses.

  1. Chatbots and Automation

There’s been a big conversation in recent times about how automation can be introduced, particularly for businesses that are struggling with the time needed to successfully engage on social media. Artificial intelligence is improving quickly and the latest chatbots can make users think they are talking to a real person. Putting aside the ethics of using automatic responses, there’s no doubt that many businesses are improving their customer service operations by introducing this kind of technology. Chatbots on social media can have numerous benefits and boost confidence in your brand particularly among those all-important millennials.

  1. Augmented Reality

It’s been around for a good few years now but is, at last, beginning to catch on. Facebook is starting to experiment with it following the recent success of Pokémon Go and the growth of Virtual Reality devices and apps. Basically, AR puts digital images onto the real world and there is a lot of potential for social media, and businesses, to make good use of this technology and provide a more immersive experience for fans and followers.

  1. It’s All Fake News

Made popular by new President Donald J Trump in recent months, the notion of fake news is one thing that your business shouldn’t ignore. Social media platforms such as Facebook are looking at ways of reducing the amount of fake news that is disseminated through click bait sites. For businesses, it may well be a case of keeping a look out and being sceptical about information they intend to pass on via social media. A lot, of course, depends on what your business is all about but quick retweets of interesting news snippets is going to be a lot more hazardous for your brand from now on.

It’s vitally important nowadays to have a coherent strategy in place for social media, including policies for what can be shared and what definitely shouldn’t. There’s no doubt that 2017 could be an interesting year for businesses, and leveraging your brand in new and exciting ways is going to take some deep thinking and a good deal of experimentation to find what works for you.

The World is in the Palm of your hands….. And so is Your Phone

At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst sitting in the comfort of your own home. In today’s growing app market, any business can create an app, not just the big brand names. Apps create a vital opportunity for a business to be no more than a minute away from consumers. Consequently if you don’t have an app you are at a disadvantage to your competitors.

Engaging with customers on a real level is important in order to gain trust and loyalty. Apps allow you to do this through time, location and other profiled information that customers wish to share. This will then allow you to strategize and target different demographic groups with different information, offers and products. If done right, when your business is at the forefront of a customer’s mind, it is now so simple to just click on the app compared to going to the store or finding the website. From this, if desire is created through the app, these engaged customers can then earn you revenue.

Be Creative and put the Customer First

Having an app gives you an opportunity to be creative, making the shopping experience fun that the customer may otherwise not feel instore. This new level of the business could be through social elements, quick facts or rewards and discounts whilst browsing. Having an app gives you the potential to reach a whole new audience. This means, for those who are unfamiliar with the brand; a good, enticing first impression will hopefully encourage first time purchases.

Customer service is also one of the most important factors of a business as it can give you an identifiable image as well as a competitive advantage. When customers are put first and feel prioritised, sales are likely to follow. Having an app will make communication between you and the customer much simpler for both parties. Live chats cut the need for customers to go through the torture of waiting on hold to call centres but also cuts the cost for the business by reducing its need for one. A customer service operator will also be able to deal with multiple issues at once, something that isn’t possible over the phone. This efficiency is likely to result in a better relationship with the business and client, allowing customer to feel more prioritised. As well as this, being able to deal with issues quickly and efficiently means less negative comments are likely to be posted on websites and social media furthermore securing that necessary quality of customer service.

Persuading Customers to download the app

Apple ‘gift’ is a service on Iphones that could help promote your business, a valuable tool to which no one knows too much about. From the app store, Apple allows you to send a paid app to a fellow iOS user for them to download for free. Mintel suggests that some 28% of mobile users agree that sending an app to a friend or relative is a good gift idea but just 5% have actually done so. If promoted on your app as a small holiday gift idea, it has the potential to improve the awareness of your company drastically. This can then go on for those participants who are stuck on ideas for presents to go on and use your products.

According to Mintel app store ratings are only the third most influential factor when downloading an app with only 12% of mobile users ranking as their number one influence. The most commonly used factor is recommendations from friends and family. These will be people that already own the app so it is imperative to make the right impression to get the recommendations. It is important to note criticism is just as easy to arise as recommendations and so it’s vital that these criticisms are dealt immediately to maintain customer satisfaction.

It’s easy. From big name brands to small start-up companies, all you need is creative thinking and smart planning to be on your way to having your own mobile app, and providing yourself with that vital competitive advantage.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!

The Importance of an Online Presence

So, why has an online presence suddenly become vital for the success of a business?

Mintel suggests that the social network market is approaching market saturation which in itself has many threats but for us creates many opportunities. With more people than ever on social media, the penetration of the social network market has reached over 80% of the UK population. According to Mintel, this helped Facebook more than triple its daily active users from 327million in 2010 to over a billion in 2015. Therefore online usage is at its peak allowing greater exposer for online marketing campaigns and more importantly your business.

With more and more people active on social media more channels are available for you to use to connect with your customers and potential customers. Only recently Snapchat jumped ahead of Twitter for number of daily users.

5 opportunities for being active on social media includes:

  • The ability to target different demographic groups to show a greater accessibility towards branded content.
  • Creates second-degree exposure through re-posts and online reactions to offline ads.
  • Improved customer service and the ability to solve issues through the medium of social networks which produces shorter response times and query-handling costs.
  • The ability to deal with issues by instant message which decreases the likely hood of complaints being posted publicly leading to a better and more personal brand image.
  • Integrate with your offline marketing campaign to amplify your message.

Managing online accounts is a daily routine for businesses but there often isn’t enough time to do it effectively. This is where we come in. We work with a range of clients from estate agents, franchise business brokers and retail outlets to name a few, I Want Fish and Chips is changing the way businesses are using digital marketing to communicate effectively with a variety of customers. With over 113880 hours experience in marketing, we strive to create the perfect online marketing strategy that is unique to each client’s needs. This ranges from managing social media accounts, graphic design and developing websites. All of these are key to communicating with modern day consumers and keep at the forefront of minds.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!