Top Reasons Why Your Site Needs to Have Live Chat

If you have a site then you will know how important it is for you to engage with your customers at every opportunity you get. You probably think that you do this already, whether it is by phone or by email, but the truth is that this is just not enough, but live chat could be the answer.

Your Audience

Did you know that on average, users spend 59 seconds on a website? That isn’t long enough for them to find your company phone number or even your email address. It is however, long enough for you to try and engage them through live chat, and this could work wonders for your conversion rate.

Customer Experience

Live chat has the highest satisfaction rate when compared to any other point of contact. 73% of customers prefer live chat when compared to speaking on the phone, so it’s safe to say that if your site is not utilising live chat, you are missing out.

It’s all About the Millennials

56% of Millennials prefer live chat to email, and the reason behind this could be because they grew up with the internet, which went on to power things like chat rooms, instant messaging and more. The younger generation of today are the ones who are going to be fuelling your business in the next decade, so it is super important that you take this into account when the time does come for you to reassess your priorities.

So it’s so important that your website has live chat. If you don’t have it then you won’t be providing your customers with the experience that they truly want, and this will harm your conversion rate, your customer satisfaction and even your business potential. With live chat being easier to implement now than ever before, there really is no excuse for you not to try it out for yourself. Also with systems like Messenger Bots, a process like booking an appointment can be handled by a Bot and you just get the information you need for the booking!

Let’s meet up, and show you just how effective that consistent approach to marketing can be!

Click here to book a meeting.

The 90’s, The 00’s and The Rise of The Internet

Last time in this series, we looked at how marketing carved out a brave new world for itself in the 80’s. This time around, we’ll be exploring the ways in which marketing approaches changed during the 90’s and 00’s- and how the internet turned everything on its head.

During the 90’s, the world faced its biggest cultural revolution since the invention of the printing press- the internet. With more and more people getting online and discovering the world wide web, people became connected in a whole new way. Now, instead of the regular post, people were using email to communicate- and that presented a huge opportunity for businesses. By getting people to sign up to mailing lists, companies could send out ads and information about special offers, all for free. That prospect was a little too tantalizing for some marketers, though, and it led to the development of so-called “spam” email- unsolicited messages that simply took up space in people’s inboxes.

In 1998, the world of marketing was turned on its head with the launch of Google. Before then, search engines weren’t really a thing, and if you wanted to get to a certain page, you either needed the URL or a link to it. Mass email was always an option to reach out to people, but many people were wary of spam in these early days of the internet. Now, though, consumers could easily find what they needed with just a few clicks- which naturally led to all sorts of companies vying for the top spots in search results. Search Engine Optimisation and paid search ads quickly became the norm for businesses that want to succeed.

The 90’s, The 00’s and The Rise of The Internet - the history of marketing Google

Throughout the 00’s and into today, social media has become the king of the internet. It’s now the main way that people get information online, with hundreds of millions of us catching up on our newsfeeds every single day. Sites like Facebook have gone from small pet projects only intended for a select audience to huge, world-conquering corporations. The reason why social media platforms like Twitter and Facebook are so important for marketing is because it’s incredibly easy to not just reach out to people, but to create a two-way relationship. Consumers can now talk back, and that lets businesses listen to their comments and tailor their approach accordingly.

Meanwhile, in 2005, YouTube launched, totally transforming the way that people accessed content online. Instead of paying for extra bandwidth to host videos on their own sites, there was now a handy place where anyone could upload their videos to be seen by the whole world- all for free! It wasn’t long before companies started to take advantage of that by launching quirky video ad campaigns designed to go viral. On top of this, companies started to launch dedicated sites for ad campaigns which, like guerilla marketing, spread through word-of-mouth. One notable example of this was Burger King’s “Subservient Chicken”. By visiting the site, users could give the chicken (played by an actor in a costume) commands to follow. Originally intended to promote a single new product, the chicken was a runaway success, and the site ran for over three years.

There’s no doubt about just how much the rise of the internet during this time changed the face of marketing. In just a short space of time, things had moved on from mimicking traditional advertising in a digital form, to coming up with brand new ways of capturing the public’s imagination. Things were moving fast- and in our next and final piece in this series, we’ll take a look at the state of the marketing world today, and what we can expect to see in the near future.

In The Beginning…

It’s very easy to take marketing for granted. After all, we’re faced with it almost constantly throughout our daily lives, whether it’s ads on TV, direct mail through our letterboxes, or via the internet. However, have you ever stopped to wonder about how all these different marketing methods have developed? In this series, we’ll be taking a look at how marketing has evolved over the years, and how the world of marketing has always been quick to adopt new approaches and technologies to help savvy businesses stay ahead of the game.

In the beginning - the history of marketing trademarks

You might think that spam is something that only originated with email, but in fact it goes back a lot further. In fact, in 1864 a group of British politicians were sent an “urgent” message by telegram that turned out to be an advertisement for a local dental practice. From this simple example of a company trying its luck in getting a little extra publicity, a whole new approach to marketing was born!

Another important development in marketing during the nineteenth century was the use of trademarks as a marketing tool. Unlike patents, which protect inventors from having their creations stolen, trademarks deal specifically with marketing- usually with logos, product names, and so on. The creation of trademark law was a huge step forward for marketing, as it encourages businesses to do something to mark themselves out from the competition. Now, as well as advertisements, the product or company itself could be made a key part of marketing. The first ever trademark in the UK was issued to the Bass Brewery in 1876, for their distinctive triangle logo.

By the turn of the twentieth century, it became clear that marketing was a hugely powerful tool in the business world, and one that no company could afford to miss out on. “Business” now took on a whole new meaning, as companies competed with each other to capture the hearts and minds of their customers. To help train up a new generation of marketing gurus, the University of Pennsylvania was the first institution to offer a dedicated marketing course in 1905, entitled “The Marketing of Products”. The concept caught on, and within just three years the Harvard Business School opened in 1908. Now it was official- marketing was an integral part of business, and those who couldn’t keep up were doomed to failure.

In the beginning - the history of marketing type writer

Marketing has always been quick to adopt new technology, from the earliest radio ads in 1922 to TV advertising in 1941. That also included telemarketing, which started to crop up in the 1950s as more people started to get their own phone lines. While they might be annoying, there’s no doubt that telemarketing calls generate a huge amount of revenue every day- and the fact that it’s still going strong after over 60 years shows that older forms of marketing still have a place in an increasingly digital world.

In the beginning - the history of marketing telesales

Up until the middle of the twentieth century, marketing still used the same old tried and tested approaches, albeit using the latest technology available to deliver their message. By the tail-end of the 1980’s, though, it was clear that a change had to come, as the public started to get tired of the way they were exposed to marketing. Next time, we’ll look at how the 80’s gave businesses big and small some brand new ways of reaching out to the public- and making advertising a bit more fun!

I have over 11 years of experience in marketing and have had experience working across the ever-changing marketing approaches. If you would like to discuss your marketing CLICK HERE to arrange a meeting (if you sign up with us mentioning this article you will get a FREE blog article every month for the duration of your campaign)

Marketing Today: The Power Tools That Help SMEs Succeed

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with many of us having the confidence to go out there and think a little bigger when it comes to business development.

Website Development

At the heart of marketing for most businesses is the company website. These have become interactive multi-media sites with images, blog posts, video promotions and a whole host of engaging content that performs well on search engines and attracts visitors from areas such as social media. It’s one of the key areas that businesses have to get right and that means being up to date with keywords, tags, meta-descriptions, site maps and outbound/inbound linking to name just a few SEO friendly strategies. The good news is that websites are relatively easy and cheap to set up. Get it right and you have a central powerhouse from which to operate your business online.

Social Media

Love it or loathe it, social media has exploded in the last five to ten years. It’s one of the most potent tools in your marketing armoury and is cheap to use. The only important caveat is that you have to put in the hard yards to make it a success. That means strong marketing strategies that encourage fans and followers to engage. Social media can be used to reach new markets, attract visitors to your website and allows you to spread your net across the entire globe.

Pay Per Click Marketing

Another marketing channel that has evolved over the years and has become a lot more nuanced is pay per click advertising on social media and search engines. These can now reach a highly specific demographic through the use of simple to use filters that can sort for age, gender, location, interest and other parameters. Businesses can tailor their budget to produce measurable and impactful campaigns which actually work.

Marketing Measurement

Without knowing what the results of any marketing campaign mean, you won’t learn from your mistakes or be able to replicate success. Businesses can now get high quality metrics at the touch of a button which measure, for instance, how well a particular social media message works, whether a landing page is performing to expectations or which of your blog posts attracts the most attention. Metrics give businesses the opportunity to develop their marketing strategy and change the things that don’t work while focusing more on the ones that do. Not only is this measurement of performance available at the touch of a button, it is updated in real-time which means you always have up to date statistics.

It’s all very well having these tools at our fingertips. It’s an entirely different matter getting the best out them. Businesses often don’t make the most of platforms such as social media simply because they don’t how they work or, more specifically, how it can be leveraged better. The other major issue is how you integrate all the different tools so that they work together and send the same brand message.

You need to have a marketing strategy that works for your business in today’s competitive world, with a clear insight on how all these helpful building blocks come together to make a coherent whole. Get it right and you can expect your business to grow as customers engage, spread the word and buy more.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!

5 Reasons Your Business Needs a Blog

You’ve got the right content on your site, worked hard on your meta tags and descriptions, have your keywords liberally splashed across the pages and you’re ready to go. Businesses often put the effort in to set up a website but ignore one of the most potentially powerful tools in their marketing armoury. A well written blog can not only drive traffic to your site, it can set you up as a respected and trusted expert in your industry.

1. Drive Traffic to Your Site

Search engines like Google love new content. If your website is a static entity, one way to improve this is to add a regularly updated blog. You can include keywords and other SEO tricks such as optimised images to improve the visibility of your site with search engines. Do it well and you drive more traffic to your site. The good news is that a well compiled blog can help deliver relevant traffic not only in an immediate sense but for months and years to come afterwards.

2. Create a Conversation

Putting the right blog posts up on your site can bring new customers to your site but also get them leaving comments and starting a conversation. Your website goes from something that people just look at, to a community where they want to engage. It can lead to consumers bookmarking your site and returning at regular intervals.

3. Establish Authority

Whether you run a service such as legal advice or accountancy or have an ecommerce site selling products, gaining the trust of your potential customers and clients is vital. A blog can help you to do just that, allowing you to share your expertise and show that you know what you are talking about, even setting yourself up as thought leader in your industry. Authority is important in the online world and a blog can help you to establish it. At the end of the day, people buy from people and they are more likely to use your service or purchase your product if they trust what you have to say.

4. Blogs and Social Media, the Perfect Match

Most businesses nowadays engage on social media. Having a blog allows you to post something different on platforms such as Twitter and Facebook and drive more traffic to your site. Rather than sending your followers to product links, you can ease them into your site through your blog, providing free and interesting content that gets them engaged and more likely to return, hire your services or buy your products.

5. Build Your Email List

If people like what you write on your blog, they might want to be kept informed of your future posts. This is a great opportunity to build your email list by including the chance to join your mailing list. The next time you have a big marketing push you can then send these individuals your advertising, sure in the knowledge that they are actually interested in your product or service.

There’s no doubt that including a well-written blog on your site can have huge benefits. Our top tips for getting it right are:
• Post quality content. Post it regularly. Much will depend on your industry area but getting that balance between quality and quantity is key to success.
• Have a blog list for the next six months or so with publishing dates so you aren’t constantly looking for ideas.
• Don’t be afraid to mix up your content by using images, infographics and videos.
• Include keywords that match your product and industry to attract more relevant visitors.
• Tie your blog posts into your social media presence and give visitors the chance to share your posts when they have read them.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!