At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst sitting in the comfort of your own home. In today’s growing app market, any business can create an app, not just the big brand names. Apps create a vital opportunity for a business to be no more than a minute away from consumers. Consequently if you don’t have an app you are at a disadvantage to your competitors.
Engaging with customers on a real level is important in order to gain trust and loyalty. Apps allow you to do this through time, location and other profiled information that customers wish to share. This will then allow you to strategize and target different demographic groups with different information, offers and products. If done right, when your business is at the forefront of a customer’s mind, it is now so simple to just click on the app compared to going to the store or finding the website. From this, if desire is created through the app, these engaged customers can then earn you revenue.
Be Creative and put the Customer First
Having an app gives you an opportunity to be creative, making the shopping experience fun that the customer may otherwise not feel instore. This new level of the business could be through social elements, quick facts or rewards and discounts whilst browsing. Having an app gives you the potential to reach a whole new audience. This means, for those who are unfamiliar with the brand; a good, enticing first impression will hopefully encourage first time purchases.
Customer service is also one of the most important factors of a business as it can give you an identifiable image as well as a competitive advantage. When customers are put first and feel prioritised, sales are likely to follow. Having an app will make communication between you and the customer much simpler for both parties. Live chats cut the need for customers to go through the torture of waiting on hold to call centres but also cuts the cost for the business by reducing its need for one. A customer service operator will also be able to deal with multiple issues at once, something that isn’t possible over the phone. This efficiency is likely to result in a better relationship with the business and client, allowing customer to feel more prioritised. As well as this, being able to deal with issues quickly and efficiently means less negative comments are likely to be posted on websites and social media furthermore securing that necessary quality of customer service.
Persuading Customers to download the app
Apple ‘gift’ is a service on Iphones that could help promote your business, a valuable tool to which no one knows too much about. From the app store, Apple allows you to send a paid app to a fellow iOS user for them to download for free. Mintel suggests that some 28% of mobile users agree that sending an app to a friend or relative is a good gift idea but just 5% have actually done so. If promoted on your app as a small holiday gift idea, it has the potential to improve the awareness of your company drastically. This can then go on for those participants who are stuck on ideas for presents to go on and use your products.
According to Mintel app store ratings are only the third most influential factor when downloading an app with only 12% of mobile users ranking as their number one influence. The most commonly used factor is recommendations from friends and family. These will be people that already own the app so it is imperative to make the right impression to get the recommendations. It is important to note criticism is just as easy to arise as recommendations and so it’s vital that these criticisms are dealt immediately to maintain customer satisfaction.
It’s easy. From big name brands to small start-up companies, all you need is creative thinking and smart planning to be on your way to having your own mobile app, and providing yourself with that vital competitive advantage.