Why a Healthy Dose of Creativity Makes All the Difference in Marketing

Nowadays, consumers are bombarded with ads everywhere they look. From posters on the side of bus stops to the ads that pop up on our social media news feeds, most of us see thousands of adverts every single day. As a business, that poses a real problem- how do you ensure that your marketing efforts stand out from the crowd, and cut through all the rest to make a big impression on your audience? Well, the answer is actually surprisingly simple: creativity. Every step of the way, your marketing materials need a healthy dose of creative flair to really connect with your readers. The more unique you are, the more likely people are to remember your company- and that ultimately translates into a steady stream of sales! So, let’s take a look at the ways that creativity is an essential part of the marketing process, step by step.

First of all, the design and layout of your marketing materials need to have a lot of thought put into it. If your marketing looks just like everyone else’s, then it won’t stand out to the consumer. They probably won’t even make a conscious choice to ignore your message- instead, their brains will just filter it out as information that’s simply not worth their time. On the other hand, if you use an eye-catching design or something that’s a little bit outside the box, then you’ll really grab their attention, and they’ll want to read on to see what you have to say. Whether it’s a poster campaign, flyer, or digital and social media marketing, individuality is the key to your success.

Once you’ve got your readers’ attention, though, you need to keep hold of it. That’s where the next part of the creative process comes into play: crafting engaging, informative written content that sets your company up as an industry leader. Offering something of value to your readers is a great way of gaining their trust, which is why so many businesses set up blogs on their specialist subjects. As well as showing off the fact that they really know their industry, these blogs are a fantastic opportunity to rise above the rest. In essence, they give you more space to wow your audience, making them a key part of any successful digital marketing efforts.

Finally, that sense of creativity shouldn’t just be limited to one or two pieces of digital marketing. Instead, it needs to be a core part of your brand identity to achieve the greatest possible results. After all, wouldn’t you rather be seen as a leader instead of a follower? If you make your brand all about creativity and originality, then customers will come to recognise you as a company that goes one step further than the competition. They’ll know that you’re a business which isn’t afraid to try something new if it will achieve results, and they will therefore be more likely to take their custom to you.

As you can see, then, creativity is essential in marketing. With it, you can transform your business into a brand with a reputation for flair and originality. Without it, you’ll be seen as just another faceless organisation that isn’t worth the customer’s time. So, if you want to inject a healthy dose of creativity into your marketing efforts, and see for yourself what incredible results this approach can achieve, then the perfect solution is sitting right in front of you: us!

We specialise in creating content that really stands out from the crowd, so get in touch today, and find out what we can do for you!

Click here to book a meeting.

Is 2018 The Return of the Tweet?

Over the last few years, in the political spectrum, sporting world and just about every aspect of life, we’ve come to appreciate being wrong. Let’s face it; who would have called all of the crazy events we’ve seen in the last few years taking place?

From media stars becoming political powerhouses to minnows winning championships, the last few years have taught us that conventional wisdom has rarely been more incorrect. For example, in the last few years you’ve likely seen people chiselling gravestones to lay to rest social media giant, Twitter. 2017 was full of people bouncing with joy that Twitter was on a perpetual slide. It became a site that people were very happy to jump on top of, yet rumours of its demise have been greatly exaggerated.

Those denouncing it as just the home of political bots and outspoken rants about football have quickly come to realise that, in 2018, we might be seeing a glorious revival of Twitter. Not only is Twitter beginning to become much more open to investment from those who want to utilize its unique reach, but the platform is attracting just the right sort of people: advertisers.

Now, Twitter users, prepare for the bad news. You won’t just be seeing retweets from your favourite and least favourite people in the media, you’ll be seeing a lot more advertising. Because of the model of Twitter in the first place, it’s never really been as ad-friendly as other social media platforms. Money talks, of course, so that has seen Twitter take a bit of a kicking in the last few years as advertisers coined it in elsewhere.

2018, though, looks to be the year that this comes to an end. The outlook is quickly becoming far more positive for Twitter, with most investors as positive about Twitter as they have been in some time.

People hate monopolies and duopolies, and it appears like Twitter might be about to benefit from that hatred of anti-competition. So, we expect to see Twitter continue to grow as people look for investments outside of the ‘Big Two’ and try to diversify a marketplace that was all about diversity.

While we aren’t quite ready to say that Twitter is a massive investment opportunity that you must make the most of, it’s a fairly massive improvement from the bleak prognosis of this time last year. As more people begin to make the most of its numerous positive points, we’re much more likely to see the site continue to improve and grow for the right reasons.

Not sure where to start when looking at social media investment? Click here to book a meeting and discuss your digital marketing needs.

Why Should Businesses Use Social Media?

Nowadays, almost all of us are active users of social media. In fact, by next year, it’s expected that across the world, there will be some 2.5 billion active social media users- and that figure is only going to increase further over time. Naturally, that user base is an excellent opportunity for businesses to reach out to new and old customers alike, and take their brand to the next level. If you’re not already using social media to its full potential for your business, then you really should- here are just five reasons why it’s the smart move in today’s tech-driven world.

 

Be Incredibly Precise With Your Marketing

One of the great things about social media marketing through sites like Facebook and Twitter is that it’s extremely easy to target a highly specific audience with your campaign. Since these sites store information like age, gender, and location about their users, you’re able to select just who you want to reach with your message. So, whether you want to build up a loyal local community of customers, or if you want to crack into a whole new market, social media marketing is an easy way to get just the results you’re after.

 

Provide Top Quality Customer Service

In today’s high-tech, fast-paced world, there’s still something to be said for genuine customer service. No one likes to be treated like they are on an assembly line, so if you’re able to provide quick, clear, and friendly responses to customer queries, you’ll be showing people that you are a company that really does care. Real-time communication is simple with social media, since you can respond to messages and comments with ease. What’s more, any public comments are visible to all, so it’s a great chance for some organic PR, too!

 

Build Your Brand

Social media is a great way of not only increasing brand awareness, but also giving your business a real brand identity. Instead of only being presented with logos and marketing materials, social media is an outlet for the human side of your business. Whether you’re sharing blog posts or keeping your customers up-to-date with the latest info about your company, you can put a bit more of your own personality into your social media content. That way, customers will feel a more genuine connection with your brand- and that will make them more likely to keep on coming back to you.

 

Collect Some Valuable Customer Feedback

Businesses live or die by their customers, but it’s astonishing just how few companies take the time to actually listen to those customers. After all, if you don’t know what your customers would like to see you improve, then how are you ever going to push your business on to new heights? Having social media outlets where members of the public can leave feedback is crucial to deciding your next steps as a business, and identify common pain points to resolve. What’s more, you can also use feedback on your social media marketing to tweak your message for your next campaign, and achieve even greater results!

 

Drive Extra Traffic to Your Website

Whether you sell your products and services online directly, or if your website is just a showcase for what you have to offer, you’ll want to keep up a steady stream of traffic to your site. The more people visit, the more opportunities you’ll have to convert those visitors into sales, so it’s in your best interests to lure them in. Every interaction on social media is a chance to do just that, and when you use social media in the right way, you’ll see a huge hike in traffic. In addition, an active social media presence is also a great way to boost your SEO, since Google likes to reward companies that have a buzz about them.

 

Not sure where to start with your social media marketing? Click here to book a meeting and discuss your digital marketing needs.

The World is in the Palm of your hands….. And so is Your Phone

At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst sitting in the comfort of your own home. In today’s growing app market, any business can create an app, not just the big brand names. Apps create a vital opportunity for a business to be no more than a minute away from consumers. Consequently if you don’t have an app you are at a disadvantage to your competitors.

Engaging with customers on a real level is important in order to gain trust and loyalty. Apps allow you to do this through time, location and other profiled information that customers wish to share. This will then allow you to strategize and target different demographic groups with different information, offers and products. If done right, when your business is at the forefront of a customer’s mind, it is now so simple to just click on the app compared to going to the store or finding the website. From this, if desire is created through the app, these engaged customers can then earn you revenue.

Be Creative and put the Customer First

Having an app gives you an opportunity to be creative, making the shopping experience fun that the customer may otherwise not feel instore. This new level of the business could be through social elements, quick facts or rewards and discounts whilst browsing. Having an app gives you the potential to reach a whole new audience. This means, for those who are unfamiliar with the brand; a good, enticing first impression will hopefully encourage first time purchases.

Customer service is also one of the most important factors of a business as it can give you an identifiable image as well as a competitive advantage. When customers are put first and feel prioritised, sales are likely to follow. Having an app will make communication between you and the customer much simpler for both parties. Live chats cut the need for customers to go through the torture of waiting on hold to call centres but also cuts the cost for the business by reducing its need for one. A customer service operator will also be able to deal with multiple issues at once, something that isn’t possible over the phone. This efficiency is likely to result in a better relationship with the business and client, allowing customer to feel more prioritised. As well as this, being able to deal with issues quickly and efficiently means less negative comments are likely to be posted on websites and social media furthermore securing that necessary quality of customer service.

Persuading Customers to download the app

Apple ‘gift’ is a service on Iphones that could help promote your business, a valuable tool to which no one knows too much about. From the app store, Apple allows you to send a paid app to a fellow iOS user for them to download for free. Mintel suggests that some 28% of mobile users agree that sending an app to a friend or relative is a good gift idea but just 5% have actually done so. If promoted on your app as a small holiday gift idea, it has the potential to improve the awareness of your company drastically. This can then go on for those participants who are stuck on ideas for presents to go on and use your products.

According to Mintel app store ratings are only the third most influential factor when downloading an app with only 12% of mobile users ranking as their number one influence. The most commonly used factor is recommendations from friends and family. These will be people that already own the app so it is imperative to make the right impression to get the recommendations. It is important to note criticism is just as easy to arise as recommendations and so it’s vital that these criticisms are dealt immediately to maintain customer satisfaction.

It’s easy. From big name brands to small start-up companies, all you need is creative thinking and smart planning to be on your way to having your own mobile app, and providing yourself with that vital competitive advantage.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!

Marketing Today: The Power Tools That Help SMEs Succeed

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with many of us having the confidence to go out there and think a little bigger when it comes to business development.

Website Development

At the heart of marketing for most businesses is the company website. These have become interactive multi-media sites with images, blog posts, video promotions and a whole host of engaging content that performs well on search engines and attracts visitors from areas such as social media. It’s one of the key areas that businesses have to get right and that means being up to date with keywords, tags, meta-descriptions, site maps and outbound/inbound linking to name just a few SEO friendly strategies. The good news is that websites are relatively easy and cheap to set up. Get it right and you have a central powerhouse from which to operate your business online.

Social Media

Love it or loathe it, social media has exploded in the last five to ten years. It’s one of the most potent tools in your marketing armoury and is cheap to use. The only important caveat is that you have to put in the hard yards to make it a success. That means strong marketing strategies that encourage fans and followers to engage. Social media can be used to reach new markets, attract visitors to your website and allows you to spread your net across the entire globe.

Pay Per Click Marketing

Another marketing channel that has evolved over the years and has become a lot more nuanced is pay per click advertising on social media and search engines. These can now reach a highly specific demographic through the use of simple to use filters that can sort for age, gender, location, interest and other parameters. Businesses can tailor their budget to produce measurable and impactful campaigns which actually work.

Marketing Measurement

Without knowing what the results of any marketing campaign mean, you won’t learn from your mistakes or be able to replicate success. Businesses can now get high quality metrics at the touch of a button which measure, for instance, how well a particular social media message works, whether a landing page is performing to expectations or which of your blog posts attracts the most attention. Metrics give businesses the opportunity to develop their marketing strategy and change the things that don’t work while focusing more on the ones that do. Not only is this measurement of performance available at the touch of a button, it is updated in real-time which means you always have up to date statistics.

It’s all very well having these tools at our fingertips. It’s an entirely different matter getting the best out them. Businesses often don’t make the most of platforms such as social media simply because they don’t how they work or, more specifically, how it can be leveraged better. The other major issue is how you integrate all the different tools so that they work together and send the same brand message.

You need to have a marketing strategy that works for your business in today’s competitive world, with a clear insight on how all these helpful building blocks come together to make a coherent whole. Get it right and you can expect your business to grow as customers engage, spread the word and buy more.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!

The Importance of an Online Presence

So, why has an online presence suddenly become vital for the success of a business?

Mintel suggests that the social network market is approaching market saturation which in itself has many threats but for us creates many opportunities. With more people than ever on social media, the penetration of the social network market has reached over 80% of the UK population. According to Mintel, this helped Facebook more than triple its daily active users from 327million in 2010 to over a billion in 2015. Therefore online usage is at its peak allowing greater exposer for online marketing campaigns and more importantly your business.

With more and more people active on social media more channels are available for you to use to connect with your customers and potential customers. Only recently Snapchat jumped ahead of Twitter for number of daily users.

5 opportunities for being active on social media includes:

  • The ability to target different demographic groups to show a greater accessibility towards branded content.
  • Creates second-degree exposure through re-posts and online reactions to offline ads.
  • Improved customer service and the ability to solve issues through the medium of social networks which produces shorter response times and query-handling costs.
  • The ability to deal with issues by instant message which decreases the likely hood of complaints being posted publicly leading to a better and more personal brand image.
  • Integrate with your offline marketing campaign to amplify your message.

Managing online accounts is a daily routine for businesses but there often isn’t enough time to do it effectively. This is where we come in. We work with a range of clients from estate agents, franchise business brokers and retail outlets to name a few, I Want Fish and Chips is changing the way businesses are using digital marketing to communicate effectively with a variety of customers. With over 113880 hours experience in marketing, we strive to create the perfect online marketing strategy that is unique to each client’s needs. This ranges from managing social media accounts, graphic design and developing websites. All of these are key to communicating with modern day consumers and keep at the forefront of minds.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

How to Engage on Social Media

Whether it’s Twitter, Facebook or Instagram, engaging on social media is more than just posting details of your latest product and hoping people will visit your site. The businesses that succeed on social media are the ones who engage at a much deeper level.

Imagine being at a party. If you are continually talking about yourself, by the end of the evening you’re likely to be Billy no mates sat in the corner on your own. Conversations usually work both ways. And the same goes for social media. It’s about engagement and community. It’s not all about selling, although that is the main objective.

The Only Tool You Need is a Smartphone

It’s so much easier to engage with social media if you have the right tool to do it. The smartphone is perfectly designed for this kind of thing. Download your chosen social media app and check it regularly, while you’re in the office or on the move. You can even access it while on holiday abroad. A quick update here and there as you go through your day means your social media account remains alive and kicking.

Commit to Your Social Media Platform

When you set up your business on a social media platform you need to commit to it. That means growing your presence and attracting fans and followers. The two main ones that businesses generally go for are Twitter and Facebook. The trick is not to overstretch yourself with too many choices and commit to the platform or platforms you have chosen 100%.

Grow Your Following

Part of the key to a successful social media account is growing your following. Try to do this holistically and with a good deal of thought. Don’t follow people en masse in the hope of getting impressive numbers. Join social media groups related to your business and chat to people there who are interested in the same thing. One interested and engaged person is worth a hundred randomly chosen followers who won’t even notice your posts.

Be Less Automated

It’s tempting with all the other things that you have going on in your business to go for a little automation. This can work on occasion and many businesses do it. When someone follows them they send out an automatic message thanking them, for example. If you can send a personal message so much the better.

Post Interesting Stuff

When it comes to posting on your timeline, make it interesting for your followers. Businesses that constantly push their own products and nothing else rarely achieve success. If there are news items that will be of interest to your fans and followers, then let them know. Social media also works well in combination with informative blog posts. Include an image to attract more attention.

Reply to Queries

If someone contacts you on social media, then reply in person. It sounds simple but it’s one mistake that businesses often make. People don’t really like to be ignored, so you’ll be making them feel good by replying. If you can provide a great answer to their query all the better.

Retweet/Share More Interesting Stuff

Don’t be afraid of retweeting other people’s posts. Many businesses think it takes focus away from them but it is a great way of building relationships online. If you retweet or share, people are much more likely to reciprocate when you post something yourself. That can give you a much wider reach beyond your own followers.

Like most marketing tools, social media is largely about finding what works for you. Discover the right strategy that gets your brand out there and it can be a powerful way of engaging with customers and attracting new ones. It can enhance your reputation and set you up as leader in your field or industry. Yes, that takes a lot of work. But the dividends are worth it in the end.

If you need any help with your social media please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

Change your Approach to online marketing!

We speak to and deal with lots of small businesses over the course of a twelve month period and one thing that has become clear is the lack of a coherent and cohesive strategy.

This is often not the fault of the small business owner as they have their own businesses to run and rarely have the resource to look at their marketing and particular online marketing in a holistic way.

The other problem is the industry itself with new platforms, software, products and services appearing every day all promising untold wealth and success.  As small business owners we are often looking for “quick wins” and can very easily become distracted by something “shiny”.  This means that small business marketing becomes an endless trail of bolt ons, cobbled together products and services without one big plan.

My challenge has always been how do we get this message across to a busy small business owner?  If they are working with us or a company like us the problem becomes less (although often still a challenge) because we see it as our job to look holistically and identify products that will work within a small business owners budget and market environment.

What became clear during this session is that the views of the people there were as follows:

Web Site – need a web site because our competitors have one and to act as a brochure for our business and products

Google – need to get to the top of Google in order to find new customers

Social Media – new fad but need it because clients expect it and competitors have it (didn’t really have a view as to how to generate leads and sales from it)

Video – expensive luxury

Article Marketing – time consuming and non productive for lead generation

Blog – most couldn’t see the benefit

Email Marketing – only did this occasionally when they had the time

Most of the companies we speak with build their web site and only ever make changes when forced too i.e. new product needs adding, old product out of date, price changes etc..  The most sophisticated had some kind of streaming news feeds because they were aware that content needs to be updated for SEO.

This lead me to the conclusion that we are missing the point.  We need to change our approach to Online Marketing in two fundamental ways.  I would also like to compare this to the “Old Offline World” we are familiar with.

Online Collateral or Building Blocks

If we see our Web Site, Facebook, Twitter, Google Plus, You Tube, Blog, Linked In as advertising platforms.  The comparison for this in the Offline World would be National Newspaper, Billboard at Euston Station, Radio, Regional Press, Exhibitions, Seminars etc..

Therefore the first thing you need to do is make sure you have all these things, and ensure they are branded and portray your business in the best light and you get them in the best places you can for your budget.

Marketing Message

Once you have your building blocks in place decide every day or every week what marketing message you want to send and use all these platforms to deliver it.  Some weeks your message might be delivered better vis Social Media, other weeks it might be email, other weeks it might be your web site or in fact a combination of all of them.

Do not fall into the trap of building these things and then leaving them to gather dust.  You wouldn’t pay for space in a National Newspaper and not place an advert, you wouldn’t pay for Billboard advertising and not put up a message or leave the same message their for years getting tattier and tattier.

Use your online collateral today to increase leads, increase sales and develop your brand!

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

8 Steps to digital success

Integrated marketing has become a business buzzword, taking in advertising, public relations, direct marketing, digital and social media marketing – all as a unified force, making it a cost-effective and consistent promotional strategy.

Market research has shown time and time again that customers check out products and services online before making a purchase. Having an online presence not only increases trust in your brand – vital for small businesses without a big marketing budget – but also reaches a wider, cross-generational audience. Research by BT revealed that many young Britons don’t own a TV but rely on the web to watch TV through catch-up services and download films, music, games and videos, bypassing high-street stores.

So here are eight steps to create an effective digital marketing campaign from scratch and boost your ranking in the process.

Step 1: Create a keyword strategy

Any internet search starts with typing a few words in an engine, so the trick is to find which keywords can best describe your products or services. Google AdWords’ Keyword Planner can list the most popular searches at local and global level – all you have to do is pick the high-ranking words that suit your business.

Step 2: Optimise your website

To optimise your website, once you have identified your keywords use them in your website’s source (i.e. where the html code is) and sparingly in your website’s copy as keyword stuffing is penalised by search engines. Use your keywords judiciously in body copy, headings and picture captions.

Step 3: Create a blog and other content

A national digital marketing conference recently proclaimed that “content is king”, meaning that quality copy, pictures, videos and infographics all contribute to making your website rise in search engine rankings – the top-five currently being Google, Bing, Yahoo, Ask and AOL Search. Your website should be worded with your customer in mind and allow for the short-span attention and time-poor behaviour of internet users. It should be brief, to the point and allow easy navigation – if potential customers cannot find the information they require, they will click away. More in-depth information can be conveyed through a blog, ebooks, videos and podcasts.

An Infograph by Chris Heiler

8 Steps to online marketing success

Step 4: Promote your content with social media

Twitter, LinkedIn, Facebook and Pinterest are the main social media platforms. More specialised platforms include YouTube for videos, Digg and Stumbleupon for web links, and Instagram and Flicker for photos. As a rule of thumb, Twitter and LinkedIn are mostly used for B2B interaction, while Facebook is more B2C. However digital divides often blur, with companies using all platforms and most getting onto Pinterest’s bandwagon – a picture (or infographic) is indeed worth a thousand words. There is plenty of free information online to keep you up to date with social media trends – Mashable and Search Engine Watch offer excellent e-newsletters.

Step 5: Convert your website’s traffic into leads

Your website is ranking well, you have plenty of visitors, your blog is well received, but how can you turn your followers into customers? Don’t spread yourself too thinly, keep up with social media platforms and engage with your customers by giving away free advice, samples, consultations – whatever it’s suitable for your business to offer as an incentive to close the deal.

Step 6: Nurture your leads with email marketing

Email marketing is the 21st century answer to junk mail – but not as we know it. Customer engagement is key – your registered users want to hear from you and are keen to receive your e-newsletters via email. Focus on their problems and offer solutions – a pull rather than push strategy involving building a relationship and earning trust. For instance, if you sell gardening products, potential customers could get emails with gardening tips, short tutorials for easy makeovers and seasonal advice to showcase how your products can enhance their lifestyle.

Step 7: Be mobile friendly

Portable internet and wifi mean that some of your customers might be surfing the net from a mobile phone, so check with your designer that your website displays well on mobile devices. Google Analytics can give you a helping hand by indicating how mobile impacts your business – you can get free reports showing how your visitors are accessing your website, whether from a smart or a basic phone.

Step 8: Analyse and refine your marketing strategies

Many businesses still think that once their optimised website is up and running and they have one social media campaign under their belt, they are there… Yes they are, but not for long. In the fast-changing digital world, new platforms are constantly created and trends come and go at the speed of lightning. Your competitors won’t be standing still either. Small businesses should review their website at regular intervals. Refresh your content, keep up with social media, regularly monitor your visitors with Google Analytics and use all the free tools and information available to improve or maintain your ranking

Introduction to SEO

What exactly is it? SEO is simply the process of setting up and optimising your site so that it’s easily found (and favored) by search engines like Google, Yahoo and Bing.
Most people, today, aren’t going to pick up a phone book when they need something. Instead, they’ll go online to search for it. If your business isn’t showing up in search results, you’re almost certainly losing valuable business to your competitors that do. Furthermore, people that find your website via organic search tend to be highly targeted, making them more likely to convert to customers.

Most businesses understand they should have a website, but simply having a website is only the first step. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. For the purpose of online marketing, the phrase “if you build it, they will come” does not apply. Building a website without marketing it is akin to building a brick-and-mortar store in the middle of the Sahara desert. There are no roads that lead to it, no traffic driving by and seeing it. Even people who need your products or services can’t buy from you because they’ll never know about you.

That’s where SEO comes in. SEO is like transplanting your brick-and-mortar store from the Sahara desert to Lincoln high street!

SEO makes your website visible to potential customers so that you can make sales.

Take a moment to think about what someone might search for when looking for your business. If you’re a bed shop that specialises in waterbeds, possibilities could include:

• bed shop

• bed shop with waterbeds

• Lincoln bed shop that specialises in waterbeds

Now, search Google for those terms. Does your business show up? If not, SEO is how you get there. Think about it… if you have a website and it’s not showing up in search results, it’s just the same as having customers drive right by your business while looking for what you offer, and not even know you’re there.

Just as building a beautiful store front isn’t the only factor that will result in sales, online marketing isn’t as simple as building a beautiful website. Sure, having a well-designed site is important. If visitors to your website don’t feel comfortable and get frustrated trying to find what they need (due to a poor navigation structure) or any number of other factors that drive visitors away, then you probably won’t make the sale. Let’s explore the other factors that affect your search engine rankings: on-site and off-site SEO.

In order for your website to be effective from an SEO perspective, both on-site and off-site SEO factors have to be included in your strategy.

SEO has changed dramatically over the last few months let alone years.

We will explore in more detail other elements which can influence site traffic and SEO in future blogs over the next few weeks.

 

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!