The 90’s, The 00’s and The Rise of The Internet

Last time in this series, we looked at how marketing carved out a brave new world for itself in the 80’s. This time around, we’ll be exploring the ways in which marketing approaches changed during the 90’s and 00’s- and how the internet turned everything on its head.

During the 90’s, the world faced its biggest cultural revolution since the invention of the printing press- the internet. With more and more people getting online and discovering the world wide web, people became connected in a whole new way. Now, instead of the regular post, people were using email to communicate- and that presented a huge opportunity for businesses. By getting people to sign up to mailing lists, companies could send out ads and information about special offers, all for free. That prospect was a little too tantalizing for some marketers, though, and it led to the development of so-called “spam” email- unsolicited messages that simply took up space in people’s inboxes.

In 1998, the world of marketing was turned on its head with the launch of Google. Before then, search engines weren’t really a thing, and if you wanted to get to a certain page, you either needed the URL or a link to it. Mass email was always an option to reach out to people, but many people were wary of spam in these early days of the internet. Now, though, consumers could easily find what they needed with just a few clicks- which naturally led to all sorts of companies vying for the top spots in search results. Search Engine Optimisation and paid search ads quickly became the norm for businesses that want to succeed.

The 90’s, The 00’s and The Rise of The Internet - the history of marketing Google

Throughout the 00’s and into today, social media has become the king of the internet. It’s now the main way that people get information online, with hundreds of millions of us catching up on our newsfeeds every single day. Sites like Facebook have gone from small pet projects only intended for a select audience to huge, world-conquering corporations. The reason why social media platforms like Twitter and Facebook are so important for marketing is because it’s incredibly easy to not just reach out to people, but to create a two-way relationship. Consumers can now talk back, and that lets businesses listen to their comments and tailor their approach accordingly.

Meanwhile, in 2005, YouTube launched, totally transforming the way that people accessed content online. Instead of paying for extra bandwidth to host videos on their own sites, there was now a handy place where anyone could upload their videos to be seen by the whole world- all for free! It wasn’t long before companies started to take advantage of that by launching quirky video ad campaigns designed to go viral. On top of this, companies started to launch dedicated sites for ad campaigns which, like guerilla marketing, spread through word-of-mouth. One notable example of this was Burger King’s “Subservient Chicken”. By visiting the site, users could give the chicken (played by an actor in a costume) commands to follow. Originally intended to promote a single new product, the chicken was a runaway success, and the site ran for over three years.

There’s no doubt about just how much the rise of the internet during this time changed the face of marketing. In just a short space of time, things had moved on from mimicking traditional advertising in a digital form, to coming up with brand new ways of capturing the public’s imagination. Things were moving fast- and in our next and final piece in this series, we’ll take a look at the state of the marketing world today, and what we can expect to see in the near future.

Building Your Brand on Social Media

It’s one of the most powerful marketing tools businesses today have at their disposal. It’s free to use and can help you reach thousands, if not millions, of potential new customers, fans and followers. It’s often also the marketing opportunity that businesses get wrong. If you think social media isn’t working for you at the moment, then changing your approach could make all the difference.

1. Regular Engagement

Consistency is vital on the web and that means having a firm brand identity and a plan for communicating with customers, fans and followers. Regular engagement is important if you want to keep your brand ‘alive’ and in the minds of those who follow you, whether it’s on sites such as Facebook or through the shortened communications of Twitter. It’s not just about throwing tonnes of content out there, however. Consistency in the quality is key.

While you should be looking to post frequent content, it needs to have the quality and the relevance that reflect your brand identity and the needs of your customers. This has to be consistent across different platforms as well, so that your messages stay uniform. Get this right and you will find that readers will engage better and know what to expect from your feeds. 

2. Reach and Authority

Respect is vital on social media and is another big part of building your brand. Creating authority is a difficult thing to achieve if you don’t have a strong brand identity. Know what you stand for and post content that reflects and you will instil a sense of authority for the people who read your posts.

That doesn’t mean you need to be dull when it comes to posting content. In order to attract more followers, you will need to project professionalism in your social media work. Of course, your content can be quirky and weird if it fits with your demographic and your brand. Unorthodox content can be highly popular with a wide range of people. But as you build your brand in social media, you should keep in mind that you should always respect your followers and other social media users. Not doing so can turn off a good part of your audience.

Reach and authority is a complex balancing act and you need to be clear about where you actually stand.

3. How to Be Responsive on Social Media

When getting involved in social media activities, it is important to keep in mind that your main goal should be engagement. Social media offers great opportunities in terms of connecting with readers and potential customers. You are not a static entity throwing out posts and hoping others will pass on your good news. Pretend that you are in a room full of people and your job is to network. That means you have to talk, you have to respond, you have to engage.

When your readers click on, recommend or share your content, your website benefits so it’s worth throwing out a thank you or at least reciprocating by sharing some of their content. And, if someone asks a question, answer them. Readers appreciate when you, as the website author, actively engage in conversation with them.

Finally, don’t be afraid to experiment. Watch what you competitors are up to and try different approaches and gauge how they work. Social media can deliver success for any business, it’s just a question of finding the right formula that boosts engagement and delivers your brand to your fans and followers.

Are you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

How to Save Time on Social Media

Cost effective to use and with potential access to hundreds of thousands of customers, social media is one of the most powerful marketing tools around today. Get it right and you can bring your brand and potential customers together in a way that boosts sales, creates loyalty and puts you way ahead of your competitors.

Don’t wing it, plan it

Where many businesses fall down online is not planning their social media engagement well enough. Occasional tweets and Facebook posts do little to build strong relationships with customers. Having a plan in place that involves deciding on the kind of information you are going to share with your followers, how you are going to actively engage with them and how you run effective marketing campaigns that promote brand and product awareness all involve bringing a number of different strands together.

Of course, SMEs can often be restricted by the time they have to devote to such things. That’s why it can be beneficial to outsource the handling of your social media presence to a team that knows what they are doing. The main thing is that without a plan you are leaving a valuable part of your ongoing marketing strategy to chance.

Building Followers on Social Media

If you’re expecting people to follow your account without your business investing any or little time in growing its popularity online, then you may have a long wait. Building a following takes a lot of work, especially if you want fans to develop interest in your brand and engage over the longterm. A number of businesses try to take a short cut and buy followers online – something which costs money and actually delivers no real benefits. To succeed, you need to nurture your fan base organically. That means making the right choices and choosing marketing initiatives that work.

Keywords and Groups

Checking what is trending about your particular industry and the keywords which people are using to search and find your business is important. It also comes down to that age old adage – if you know where your customers are hanging out then you can find them. Everything from hashtags to Facebook groups can help you engage with less effort rather than using a scattergun approach that brings low value results.

Get into social media advertising

Choosing pay per click advertising on social media can help you reach specific demographics and build your following and customer base equally organically. These tools have become far more sophisticated in recent years with the addition of more demographics, better targeting, easy to understand metrics and the opportunity to set your budget so that you campaign within your means. Done well, social media paid advertising can deliver great results that send your business to the next level.

Monitoring results

When it comes down to it, if you can’t monitor how your strategy is working then you can’t really make the changes that improve performance. There is no one size fits all strategy. What works for your business won’t necessarily work for a competitor and vice versa. The good news is that metrics are available that can help you tweak and improve your social media strategy, cutting down the time you spend on activities that deliver little in the way of results and concentrating more on those that do.

Developing a comprehensive social media marketing plan can save you plenty of time and deliver potential customers right to your door. Simply put, it is one of the most powerful tools at your disposal and a digital solution you can’t afford to treat lightly.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

Marketing Today: The Power Tools That Help SMEs Succeed

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing tools at a much lower cost. This access has a led to a rise in entrepreneurs with many of us having the confidence to go out there and think a little bigger when it comes to business development.

Website Development

At the heart of marketing for most businesses is the company website. These have become interactive multi-media sites with images, blog posts, video promotions and a whole host of engaging content that performs well on search engines and attracts visitors from areas such as social media. It’s one of the key areas that businesses have to get right and that means being up to date with keywords, tags, meta-descriptions, site maps and outbound/inbound linking to name just a few SEO friendly strategies. The good news is that websites are relatively easy and cheap to set up. Get it right and you have a central powerhouse from which to operate your business online.

Social Media

Love it or loathe it, social media has exploded in the last five to ten years. It’s one of the most potent tools in your marketing armoury and is cheap to use. The only important caveat is that you have to put in the hard yards to make it a success. That means strong marketing strategies that encourage fans and followers to engage. Social media can be used to reach new markets, attract visitors to your website and allows you to spread your net across the entire globe.

Pay Per Click Marketing

Another marketing channel that has evolved over the years and has become a lot more nuanced is pay per click advertising on social media and search engines. These can now reach a highly specific demographic through the use of simple to use filters that can sort for age, gender, location, interest and other parameters. Businesses can tailor their budget to produce measurable and impactful campaigns which actually work.

Marketing Measurement

Without knowing what the results of any marketing campaign mean, you won’t learn from your mistakes or be able to replicate success. Businesses can now get high quality metrics at the touch of a button which measure, for instance, how well a particular social media message works, whether a landing page is performing to expectations or which of your blog posts attracts the most attention. Metrics give businesses the opportunity to develop their marketing strategy and change the things that don’t work while focusing more on the ones that do. Not only is this measurement of performance available at the touch of a button, it is updated in real-time which means you always have up to date statistics.

It’s all very well having these tools at our fingertips. It’s an entirely different matter getting the best out them. Businesses often don’t make the most of platforms such as social media simply because they don’t how they work or, more specifically, how it can be leveraged better. The other major issue is how you integrate all the different tools so that they work together and send the same brand message.

You need to have a marketing strategy that works for your business in today’s competitive world, with a clear insight on how all these helpful building blocks come together to make a coherent whole. Get it right and you can expect your business to grow as customers engage, spread the word and buy more.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help!

Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! JustCLICK HERE and save time on your social media!

The Importance of an Online Presence

So, why has an online presence suddenly become vital for the success of a business?

Mintel suggests that the social network market is approaching market saturation which in itself has many threats but for us creates many opportunities. With more people than ever on social media, the penetration of the social network market has reached over 80% of the UK population. According to Mintel, this helped Facebook more than triple its daily active users from 327million in 2010 to over a billion in 2015. Therefore online usage is at its peak allowing greater exposer for online marketing campaigns and more importantly your business.

With more and more people active on social media more channels are available for you to use to connect with your customers and potential customers. Only recently Snapchat jumped ahead of Twitter for number of daily users.

5 opportunities for being active on social media includes:

  • The ability to target different demographic groups to show a greater accessibility towards branded content.
  • Creates second-degree exposure through re-posts and online reactions to offline ads.
  • Improved customer service and the ability to solve issues through the medium of social networks which produces shorter response times and query-handling costs.
  • The ability to deal with issues by instant message which decreases the likely hood of complaints being posted publicly leading to a better and more personal brand image.
  • Integrate with your offline marketing campaign to amplify your message.

Managing online accounts is a daily routine for businesses but there often isn’t enough time to do it effectively. This is where we come in. We work with a range of clients from estate agents, franchise business brokers and retail outlets to name a few, I Want Fish and Chips is changing the way businesses are using digital marketing to communicate effectively with a variety of customers. With over 113880 hours experience in marketing, we strive to create the perfect online marketing strategy that is unique to each client’s needs. This ranges from managing social media accounts, graphic design and developing websites. All of these are key to communicating with modern day consumers and keep at the forefront of minds.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

How to Engage on Social Media

Whether it’s Twitter, Facebook or Instagram, engaging on social media is more than just posting details of your latest product and hoping people will visit your site. The businesses that succeed on social media are the ones who engage at a much deeper level.

Imagine being at a party. If you are continually talking about yourself, by the end of the evening you’re likely to be Billy no mates sat in the corner on your own. Conversations usually work both ways. And the same goes for social media. It’s about engagement and community. It’s not all about selling, although that is the main objective.

The Only Tool You Need is a Smartphone

It’s so much easier to engage with social media if you have the right tool to do it. The smartphone is perfectly designed for this kind of thing. Download your chosen social media app and check it regularly, while you’re in the office or on the move. You can even access it while on holiday abroad. A quick update here and there as you go through your day means your social media account remains alive and kicking.

Commit to Your Social Media Platform

When you set up your business on a social media platform you need to commit to it. That means growing your presence and attracting fans and followers. The two main ones that businesses generally go for are Twitter and Facebook. The trick is not to overstretch yourself with too many choices and commit to the platform or platforms you have chosen 100%.

Grow Your Following

Part of the key to a successful social media account is growing your following. Try to do this holistically and with a good deal of thought. Don’t follow people en masse in the hope of getting impressive numbers. Join social media groups related to your business and chat to people there who are interested in the same thing. One interested and engaged person is worth a hundred randomly chosen followers who won’t even notice your posts.

Be Less Automated

It’s tempting with all the other things that you have going on in your business to go for a little automation. This can work on occasion and many businesses do it. When someone follows them they send out an automatic message thanking them, for example. If you can send a personal message so much the better.

Post Interesting Stuff

When it comes to posting on your timeline, make it interesting for your followers. Businesses that constantly push their own products and nothing else rarely achieve success. If there are news items that will be of interest to your fans and followers, then let them know. Social media also works well in combination with informative blog posts. Include an image to attract more attention.

Reply to Queries

If someone contacts you on social media, then reply in person. It sounds simple but it’s one mistake that businesses often make. People don’t really like to be ignored, so you’ll be making them feel good by replying. If you can provide a great answer to their query all the better.

Retweet/Share More Interesting Stuff

Don’t be afraid of retweeting other people’s posts. Many businesses think it takes focus away from them but it is a great way of building relationships online. If you retweet or share, people are much more likely to reciprocate when you post something yourself. That can give you a much wider reach beyond your own followers.

Like most marketing tools, social media is largely about finding what works for you. Discover the right strategy that gets your brand out there and it can be a powerful way of engaging with customers and attracting new ones. It can enhance your reputation and set you up as leader in your field or industry. Yes, that takes a lot of work. But the dividends are worth it in the end.

If you need any help with your social media please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

Facebook: Building Essential Connections



•1 billion+ people on Facebook.

•3.2 billion+ posts are liked and commented on daily.

•31 million + active users in the UK

•50%+ of users return daily.

Start ups are using Facebook to grow Facebook has proved to be an essential platform for small businesses to connect and grow their audience and customer base. We can build your business a Facebook-shop for direct purchases through your Fan Page. You can then post discounts or ‘Facebook Offers’ on your Facebook Page which will appear on the news feed of everyone who ‘likes’ your Page.

•The English Cheescake Company did this and now 30% of their sales come through Facebook

•The Roe Park Resort posted a Facebook Offer and reached over 2 million people. Over 71,000 offers were claimed and they grew their fanbase by 3,000 in 10 days, generating £5,000.

Facebook’s 4 Steps to Success

STEP 1 – Build Your Facebook Page

Everything Starts with your Page. Complete your Page to represent your business by following these 4 steps.

1.Set your cover & profile picture: Post pictures and information that express your business.

2.Add milestones & key moments: Highlight important dates and key events for your business.

3.Get existing customers to Like your Page: Invite customers, friends, & email contacts, and choose a web address.

4.Create your first post: Add photos, videos, and company or product updates Connect the online and offline worlds. Tell in-store customers about your Page. Invite friends, family, and key customers. Create a personalized link and market it.

STEP 2 – Connect To People With Ads

The power of Facebook Ads: Connect with more potential customers using targeted Facebook Ads

•Each connection has on average 130 friends.

•Create Page like ads to increase your likes, by including valuable benefits and calls to action e.g. “Like us to get exclusive sales”.

•Reach a large audience with well-targeted ad campaigns.

•Grow the right audience so your posts can be seen by more relevant people in the news feed. Explore the targeting options, which are demographic, personal and social interests.

Step 3 – Engage Your Audience With Quality Content

Create high quality content to engage your audience:

Develop your posting strategy:

•Post regularly, at least 1-2 x per week.

•Create a content calendar and schedule your posts.

•Understand your audience and Page engagement with Page Insights.

•Promote your posts to increase your reach and engagement in news feed.

•Download the Pages Manager app on iPhone to post updates via mobile.

Promoted Posts – Reach more people with your posts in news feed.

Use promoted posts to…

•Increase engagement: Show an engaging post to more of your audience, and increase interactions with your Page. •Drive traffic and sales: Showcase specials or discounts to your audience and drive sales in your store or on your site.

•Spread the news: Increase the reach of posts about new products, events or important updates to drive word of mouth awareness for your business.

Facebook Offers: Attract customers with a promotion they can claim and share Offers key benefits:

•Drive Sales: Offers drive sales to both current and new customers.

•Virality: Offers are highly viral due to a special news feed story that tells people when their friends claim it.

•Measurability: Offers drive measurable sales and include optional features such as barcodes and unique codes.

Step 4 – Influence The Friends of Your Fans

Sponsored Stories encourage word of mouth marketing about your business at scale:

•Sponsored stories allow you to promote messages coming from friends about them engaging with your business.

•Create Page like sponsored stories to get more likes and spread the word about your business to friends of fans.

Encourage people to interact with your Page: Create sponsored stories to boost word of mouth promotion.

Drive organic engagement by:

•Encouraging people to check-in.

•Asking questions and encourage engagement.

•Sharing exclusive information and offers that people will want to pass along to their friends.

Use Insights tools to refine your approach Discover who is connecting with your business by age, gender, and location. See who is talking about your business in the past month. Learn what content is most interesting and engaging.

If you need any help with your social media please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

Change your Approach to online marketing!

We speak to and deal with lots of small businesses over the course of a twelve month period and one thing that has become clear is the lack of a coherent and cohesive strategy.

This is often not the fault of the small business owner as they have their own businesses to run and rarely have the resource to look at their marketing and particular online marketing in a holistic way.

The other problem is the industry itself with new platforms, software, products and services appearing every day all promising untold wealth and success.  As small business owners we are often looking for “quick wins” and can very easily become distracted by something “shiny”.  This means that small business marketing becomes an endless trail of bolt ons, cobbled together products and services without one big plan.

My challenge has always been how do we get this message across to a busy small business owner?  If they are working with us or a company like us the problem becomes less (although often still a challenge) because we see it as our job to look holistically and identify products that will work within a small business owners budget and market environment.

What became clear during this session is that the views of the people there were as follows:

Web Site – need a web site because our competitors have one and to act as a brochure for our business and products

Google – need to get to the top of Google in order to find new customers

Social Media – new fad but need it because clients expect it and competitors have it (didn’t really have a view as to how to generate leads and sales from it)

Video – expensive luxury

Article Marketing – time consuming and non productive for lead generation

Blog – most couldn’t see the benefit

Email Marketing – only did this occasionally when they had the time

Most of the companies we speak with build their web site and only ever make changes when forced too i.e. new product needs adding, old product out of date, price changes etc..  The most sophisticated had some kind of streaming news feeds because they were aware that content needs to be updated for SEO.

This lead me to the conclusion that we are missing the point.  We need to change our approach to Online Marketing in two fundamental ways.  I would also like to compare this to the “Old Offline World” we are familiar with.

Online Collateral or Building Blocks

If we see our Web Site, Facebook, Twitter, Google Plus, You Tube, Blog, Linked In as advertising platforms.  The comparison for this in the Offline World would be National Newspaper, Billboard at Euston Station, Radio, Regional Press, Exhibitions, Seminars etc..

Therefore the first thing you need to do is make sure you have all these things, and ensure they are branded and portray your business in the best light and you get them in the best places you can for your budget.

Marketing Message

Once you have your building blocks in place decide every day or every week what marketing message you want to send and use all these platforms to deliver it.  Some weeks your message might be delivered better vis Social Media, other weeks it might be email, other weeks it might be your web site or in fact a combination of all of them.

Do not fall into the trap of building these things and then leaving them to gather dust.  You wouldn’t pay for space in a National Newspaper and not place an advert, you wouldn’t pay for Billboard advertising and not put up a message or leave the same message their for years getting tattier and tattier.

Use your online collateral today to increase leads, increase sales and develop your brand!

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

Social Media Marketing

There are many social media sites, including the ones you likely already know about:

Facebook, Twitter, and Google+. Before you start creating content for your content marketing strategy to syndicate across social media channels, you should identify which social media channels will be most appropriate for your product or service.

For example, consider Pinterest, on which the demographics are mostly women. Half of them are mums. If your business is in tailor-made suits and sports jackets, Pinterest probably doesn’t contain the right demographic for you. Sure, there’s always a way to make it work, if you plan your strategy just right. Women might fall all over your amazing threads and order for their husbands, sons, dads, brothers and friends. But you’d probably have to get lucky for that to happen. A better option might be to find a social network that fits your demographic. Did you know there’s a site very similar to Pinterest that is growing quickly? It’s called Gentlemint, and this one caters to men. This might be a much better social network on which to focus your image content marketing efforts.

So, start by selecting a few appropriate social media sites. Almost all businesses should have a Facebook and Twitter account, but don’t forget about Google+, Youtube, Pinterest, and LinkedIn (especially if you’re a B2B business). Grow and develop those first, then you can start including others. Don’t overdo it, either; you should have the resources in place to manage the accounts. Social profiles for your business that aren’t fully set up, don’t interact and engage, or just sit idly can reflect poorly on your business. If you truly don’t have the time or budget for some solid demographic research, then at least try to get feedback from your current customers as to which social media sites they often use.

A Look at Genders on Major Social Sites:

Obviously, if your product/service caters to women, then Pinterest should be on your radar. If it’s more geared towards men, then maybe Reddit or Quora are better suited for you (The last ones on the list are more towards computer and internet themes). What about demographics by age? Is there a certain age group that would be more interested in what you have to offer?

A Look at Age Groups on Major Social Sites:

There are many more sites that can be grouped by income, education, how likely they are to share video, and much more. Take your time and use this information to select the most appropriate ones to begin with.

Setting Up Social Media Sites & Integrating Them

After you’ve chosen which sites you’re going to use, you need to create accounts on them. One of the first things you should do is go to and input a username you’d like to use on your social profiles. Ideally, this should be your brand or company name. Knowem will then search over 500 different social sites, checking if that username is available on each one. Why is this important? Well, you don’t want to become known as StevesAutoRepair on several sites, only to have to use AutoRepairBySteve on others. A consistent username helps you achieve brand consistency, so that you’re easily recognisable and findable.

Get Social on Your Website

The goal should be for your readers, fans and customers to be able to easily share your content, and interact with you in social media. To achieve this, include social “follow us” icons to allow your visitors to easily connect with your brand. Ideally, these icons should be displayed on every page of your website, and they are commonly found in the upper right sidebar or header.

Additionally, include “share” buttons on your blog posts to allow readers to easily and instantly share your content with others.


Industry Research

Before interacting in social media, do your homework. What do I mean by that? Find some authority figures in your industry on the social sites you’re going to use. Who are the influencers in your industry? Who has the most reach? Who are the thought leaders?

Here are a few free tools to help you figure out the answers to these questions: – Allows you to search for industry influencers by keyword

TweetReach – Enter a Twitter name, URL or hashtag and get information about their reach on Twitter

SocialMention – Get regular updates when a person, company or topic is mentioned

Ok, so why are you gathering this information? Using tools like the ones above can help you get off the ground with your strategy. By monitoring what they do, when they do it, and what gets the most response or attention, you’ll be able to model some of your social media action plan after their example. Obviously what they’re doing is working!

Inbound links from social media marketing

Social media marketing does result in inbound links, and yes, many of those are included in the ‘social signals’ we covered. For example, every time a tweet contains a link to your website, that’s an inbound link and also a social signal. Similarly, when someone shares one of your blog posts on Facebook with a link back to the post, that’s an inbound link and a social signal.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!

How to Get Targeted Twitter Followers

Rather than just waiting for Twitter followers (people who follow what you post) you can be pro-active in building up a large following over time.
There are several methods (some of them sneaky) to gain a local, national or international following and even “poach” followers from your competitors.

NOTE: There are services on the internet where you can “buy followers”. We do not advise using these types of services. This type of follower will never buy your products or services.

Lets get started building up your followers…

There are two main ways to get Twitter followers that might buy your products or services.

All our suggested techniques involve you following the type of person/business you would like to sell to, and relying on the “50% Rule”. Approximately 50% of the people you follow will follow you back out of courtesy. Everyone you follow will be exposed to your brand though, so 50% isn’t wasted. Accounts that follow you back are then reached as part of your target audience. You can then unfollow anyone who hasn’t followed you back after a period of time (a week or so).

All these techniques take time, so set aside 20 minutes a week, or whatever spare time you can afford to start building a new base of potential customers.

Poaching Followers from Your Competitors Finding your competitors isn’t hard.
You probably know most of them already, and searching for your own products and services in Google will find you dozens more, if not hundreds more.

Visit each of your competitors and see if they have a Twitter account linked to their website. Click through to their Twitter page and then just above their tweets you will see a number with the word FOLLOWERS under it. Click on their FOLLOWERS link and take a look. You should find a lot of the exact type of people YOU are trying to sell to. Simply start following them. Chances are at least 50% will follow you back – but each of them will be exposed to your brand and see that you in THEIR followers list. The more targeted the follows you make, the higher percentage will follow you back.

We have found this technique to be extremely valuable for our business to business clients.

Twitter Advanced


The Twitter advanced search tool enables you to look for targeted Twitter users.
This technique works for both B2B and B2C companies. It also works for national, international or local businesses.
On the Twitter Advanced Search page you will see various text boxes that enable you to search all of Twitter (over 100 million people / accounts around the world).

You will need to think carefully about the PROFILE of the type of follower you are looking for. What would they have tweeted about? If you sell holiday insurance, then people tweeting about going on holiday soon would be perfect. If you sell golf equipment, then people mentioning they play golf AND are within a specific location within the area you sell to (or deliver to), you can enter this in the box labelled “Near this place”. If you are only looking for people near you, you don’t have to enter ANY search terms, you can just find local people.
By using the form carefully, following our suggestions, you can find hundreds or thousands of really targeted people/businesses. What is really clever is that you can also find people that are following your competitors, asking your competitors questions, or mentioning your competitors. These people could be perfect for you to follow, which introduces your business to a potential new client/customer.

Our suggestions on how to use this advanced search are below:

Words All of these words:

Anything you enter here will be searched for in any order (so you could enter golfing holiday if you sell golf equipment)

This exact phrase:

What it says, this will search for a specific phrase with the words in the order you put them.

Any of these words:

Useful for adding lots of keywords in one go (golf golfing putter)

None of these words:

Useful to exclude things so if you entered golf above you might want to exclude wii, xbox, playstation, tiger, PGA to try to avoid people playing a golf computer game.

These hashtags:

Great if your competition has been using specific hashtags (eg. #welovegolfworld)


From these accounts:

Not useful for us.

To these accounts:

Not useful for us.

Mentioning these accounts:

Useful to find Followers that have mentioned (promoted) your competitors. Enter your competitors Twitter handle here with an “@” (eg. @HPUK)


Near this place:

Extremely useful to find consumers or businesses that are located near a specific location. If you JUST want local consumers you can enter your town name here without any of the other fields completed and you’ll get a list of ALL local Twitter users. Note: Twitter asks the users to complete this so it will search what the user has entered for their location. You won’t find everybody in the UK by typing UK. You can type your local town names in for individual searches, and you might find users there. If you are in a big town, you certainly will. If not, then a county search might yield better results.



Not that useful.


Not that useful.


Useful to enable you to find clients and potential clients of your competitors. Anyone who has asked your competitor a question on Twitter could be perfect for you to sell to. Introduce yourself with a follow…

Include retweets:

Not that useful.

If you need any help with your social media or online marketing please pop your details in our contact us  page and we will get in contact with you to help! Also if you are looking to save time on your social media we have a great tool which is like Hootsuite and Buffer which can do this for you! Just CLICK HERE and save time on your social media!