Whether it’s Twitter, Facebook or Instagram, engaging on social media is more than just posting details of your latest product and hoping people will visit your site. The businesses that succeed on social media are the ones who engage at a much deeper level.
Imagine being at a party. If you are continually talking about yourself, by the end of the evening you’re likely to be Billy no mates sat in the corner on your own. Conversations usually work both ways. And the same goes for social media. It’s about engagement and community. It’s not all about selling, although that is the main objective.
The Only Tool You Need is a Smartphone
It’s so much easier to engage with social media if you have the right tool to do it. The smartphone is perfectly designed for this kind of thing. Download your chosen social media app and check it regularly, while you’re in the office or on the move. You can even access it while on holiday abroad. A quick update here and there as you go through your day means your social media account remains alive and kicking.
Commit to Your Social Media Platform
When you set up your business on a social media platform you need to commit to it. That means growing your presence and attracting fans and followers. The two main ones that businesses generally go for are Twitter and Facebook. The trick is not to overstretch yourself with too many choices and commit to the platform or platforms you have chosen 100%.
Grow Your Following
Part of the key to a successful social media account is growing your following. Try to do this holistically and with a good deal of thought. Don’t follow people en masse in the hope of getting impressive numbers. Join social media groups related to your business and chat to people there who are interested in the same thing. One interested and engaged person is worth a hundred randomly chosen followers who won’t even notice your posts.
Be Less Automated
It’s tempting with all the other things that you have going on in your business to go for a little automation. This can work on occasion and many businesses do it. When someone follows them they send out an automatic message thanking them, for example. If you can send a personal message so much the better.
Post Interesting Stuff
When it comes to posting on your timeline, make it interesting for your followers. Businesses that constantly push their own products and nothing else rarely achieve success. If there are news items that will be of interest to your fans and followers, then let them know. Social media also works well in combination with informative blog posts. Include an image to attract more attention.
Reply to Queries
If someone contacts you on social media, then reply in person. It sounds simple but it’s one mistake that businesses often make. People don’t really like to be ignored, so you’ll be making them feel good by replying. If you can provide a great answer to their query all the better.
Retweet/Share More Interesting Stuff
Don’t be afraid of retweeting other people’s posts. Many businesses think it takes focus away from them but it is a great way of building relationships online. If you retweet or share, people are much more likely to reciprocate when you post something yourself. That can give you a much wider reach beyond your own followers.
Like most marketing tools, social media is largely about finding what works for you. Discover the right strategy that gets your brand out there and it can be a powerful way of engaging with customers and attracting new ones. It can enhance your reputation and set you up as leader in your field or industry. Yes, that takes a lot of work. But the dividends are worth it in the end.